Founder, Bryce Root, has spent the last 20+ years in the corporate marketing world and since 2014, has been packaging that experience for the local, small business owner. Tired of seeing busy business owners being taken and always being told what they need to do, but not how to do it, Bryce has created the Small Biz Marketing Rx program to include a variety of free + affordable options for business owners to get the custom, realistic marketing strategies they need to drive foot traffic, sales & brand exposure.
Services
The Root Group's founder, Bryce Root, has personally orchestrated the marketing programs for the largest shopping, dining & entertainment destinations in both Santa Cruz and Monterey Counties and has been packaging these coaching services for the small business community for the last 7 1/2 years.
The Root Group offers boot camps, strategy sessions + comprehensive "we do it for you" style services to create realistic, customized marketing strategies to drive your sales, traffic and overall exposure.We are your one-stop destination for business success. If you've already started looking around for business marketing consultants and coaches to guide you on your marketing journey, you probably are finding it challenging.
The Root Group offers boot camps, strategy sessions + comprehensive "we do it for you" style services to create realistic, customized marketing strategies to drive your sales, traffic and overall exposure.We are your one-stop destination for business success. If you've already started looking around for business marketing consultants and coaches to guide you on your marketing journey, you probably are finding it challenging.
As the region's premier provider of small business consulting in the marketing strategy category, The Root Group specializes in providing the "Complete Marketing Package" for a wide variety of businesses, ranging from retail stores and tourism destinations to residential services and local eateries.
Too busy to even think about your marketing, but need a marketing program now? It's time to stop the sporadic, random marketing and get creatively strategic. Below is our recommended program, but keep in mind some of these services can be a la carte. Perfect for those businesses wanting to create structure, strategy + creativity into your marketing program.
Are you ready to transform your marketing? Whether you're struggling to break even or you're ready to scale and expand your operation, but don't know where to start, our intensive 1-on-1 boot camps are meant to instantly develop an action plan to make great things happen for you and your business. We know time is of the essence and many of you would like to get a personalized plan created literally overnight.
Is your company in financial trouble? Small businesses can many times find themselves in difficult situations. 3 You're excited and ready to expand and scale your business, taking your operation to the next level, but you don't know where to begin to do it all properly.
Bryce Root has partnered with the Santa Cruz region's top performing cash flow, operations and business consultant, Larry Hebert, to provide a comprehensive service where we can help those in scenarios #1 and #3.We comprehensively provide help for business owners in trouble, whether it's a dire situation or it's time to figure out how to go BIG.
Bryce Root has partnered with the Santa Cruz region's top performing cash flow, operations and business consultant, Larry Hebert, to provide a comprehensive service where we can help those in scenarios #1 and #3.We comprehensively provide help for business owners in trouble, whether it's a dire situation or it's time to figure out how to go BIG.
Reviews (4)
Steve Shapiro
Apr 01, 2021
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Over the past 20 years of running my own businesses, I've consulted with a few marketing consultants. While each one of them added value, none have added as much value as quickly as Bryce has. Bryce is knowledgeable, creative and caring. Importantly, he takes the time to really listen to you and understand your objectives and priorities. This level of understanding allows him to prioritize and focus on the most important aspects of your marketing plan. He cares about your success - he helps you set short and long term goals and he politely but effectively holds you accountable. Needless to say
Larry Hebert
Aug 15, 2020
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Bryce Root is the premier marketing strategist in northern California. He has his finger on the pulse for small businesses and the expertise and guidance he provides is truly exceptional. He has the ability to assess a market, its customers and their needs, and devise a comprehensive marketing plan for clients to connect buyers with the business to generate revenue and profitability. He gets results! Truly amazing!
Gabriela Covay
Aug 22, 2019
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Bryce and his team are true experts when it comes to small business marketing. Bryce is an expert at helping brands understand their unique values and effectively communicate those values to their target customers. I've been working with Bryce for over three years now and can honestly recommend him for any marketing consulting. He helps draft comprehensive marketing plans, and is a pro at crafting both visual and written content that increases a company's brand awareness and bottom line.
Botanic & Luxe
May 25, 2018
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We have been in business for around 2.5 years now and have worked with Bryce, of the Root Group, for little over a year now. His knowledge and expertise in branding and marketing has helped our business tremendously and we couldn’t recommend his services more. From his help with honing in on our target market to advise on planning and strategizing for events and marketing opportunities...his guidance has been critical to our success. Not only is Bryce an expert in his field but he is probably the most positive human to work with!
