It started in 1960, when the teenaged Sy started working at Lou's Delicatessen in Detroit. By 1968, he had opened his own Detroit eatery, Mister Deli. That success pushed him to follow the populace to the suburbs, where he started another iconic restaurant - Pickle Barrel Deli. But Sy was restless and discouraged that no commercial meat brands available at the time offered the authentic flavors and quality he remembered from his youth.
He also thought the old-world deli traditions - including sandwiches piled high with corned beef, pastrami, brisket, and turkey - were dying. So, in 1981, Sy decided to follow the old saying "if you want something done right, do it yourself". Leaving the restaurant business behind, he began curing meat in the back room of a butcher shop in Pontiac, Michigan.
He also thought the old-world deli traditions - including sandwiches piled high with corned beef, pastrami, brisket, and turkey - were dying. So, in 1981, Sy decided to follow the old saying "if you want something done right, do it yourself". Leaving the restaurant business behind, he began curing meat in the back room of a butcher shop in Pontiac, Michigan.
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120 Trim: This brisket arrives from the packer with its flavor-enhancing cover and pocket fat left in place. Deli Trim: The natural fat pocket is removed and the top of the brisket is trimmed, leaving a thin layer of surface fat for moisture and flavor retention. 1st Cut Brisket: This is an extremely lean product.
Reviews (2)
David C.
Nov 25, 2019
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After spending most of my young adulthood working in a family NY style deli, I must give 5 stars to Sy Ginsberg for their Gold Label Pastrami (navel cut). This compliment comes after the taste test when I did a comparison with a leading NY brand from the Bronx. I looking forward to serving Sy Ginsberg meats!
Pat C.
Mar 22, 2017
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