San Francisco's Bay Area Rapid Transit District (BART), the 5th most used rail transit system in the United States, reached out to us to increase the number of opt-in subscribers to their newsletter and drive more traffic to their website. After the kickoff call, we inspected every aspect of their ridership acquisition funnel.
The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign. We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel. During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions.
The initial audit led us to a multi-channel digital media marketing strategy to leverage a travel sweepstakes giveaway campaign. We built out campaigns across several relevant audiences in Display, Search, Facebook and Gmail along with retargeting to anyone who came to the site from any channel. During the campaign, BARTable saw record traffic at more than 83,000 users and over 111,000 sessions.
Services
It can be an art that provokes and drives an action. The lives we change in this moment of truth are, of course, your clients and your customers, their communities and all of us as we participate in this journey together. We want to guide you along the way, and continually win those online moments of truth for you.
We create full funnel marketing journeys to win your customers micro moments using targeted media-buying and data-driven analysis. We have the results to prove it. As a graduate of the University of Missouri School of Journalism (and still a member of Investigative Reporters & Editors), he has a wealth of knowledge about advertising and content creation.
Great company to work with. Michelle and Amy always take my calls and are very responsive. I am a very hands-on owner and I appreciate that they always take the time to explain everything and work with me on revisions and changes as I go. This is not a company who will disappear on you and I really appreciate that!
At Zero Company, we are committed to a culture of inclusiveness, connectivity and equity for all. We value different perspectives, diversity of ideas, life experiences, education, innovation, forms of self expression and celebrate our unique backgrounds. We believe diversity reduces prejudice, minimizes bias, enhances critical thinking, promotes intellectual development and improves overall relations.
Target your perfect audience - from demographic and interest targeting to specific mobile app users or even geo-fence locations. Track and optimize for any measurable metric, including ad size, ad placement, fold, geographic location and more. Direct your budget to the most profitable areas. Retarget users who have already completed an action - whether that's a site visit, a previous sale, a store visit, etc.
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