Haywoods Jewelers-Westlake
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Haywood's Jewelers has been dedicated to providing our customers with unsurpassed service, a friendly atmosphere and quality products since 1953. Our vision combines the best of "handshake business" values and integrity with a passionate love for jewelry and community. This keeps us mindful of tradition and focused on service, yet aware of trends, innovations, and customer needs.

We are rooted in southwest Virginia, but travel nationally and globally to bring back the finest in diamonds, gemstones and jewelry for our clients. With two locations, in downtown Rocky Mount and Westlake Towne Center at Smith Mountain Lake, Haywood's has become the premier place for extraordinary bridal sets, fine diamonds, custom jewelry, designer jewelry and watches.
Services
Haywood's Jewelers started in Rocky Mount, VA in 1953 as Kingoff's Jewelers. A young Rudy Haywood was the manager. Ten years later Haywood purchased the business from Kingoff and changed the name to Haywood's. As Haywood's grew, Harold Ingram joined the staff in 1968, quickly learning every aspect of the business.
As full service jewelry store, repairs are done on-site by our knowledgeable and experienced team. We have GIA certified staff and appraisals are among the services offered. Other services include: custom jewelry creation, remounting, jewelry cleaning, rhodium finishing, sizing and jewelry repair. From making a new custom piece to fixing your everyday jewelry we are here to serve you.
Cut refers not only to a diamond's shape, but more importantly to its proportions. A well-proportioned diamond brings out the maximum beauty. A diamond cut too deep or too shallow loses light through the side or bottom, resulting in loss of brilliance. Clarity is the degree to which a diamond is free from inclusions and blemishes, which can hinder the light as it passes through your diamond.
Rarest and Purest of Precious metals. Used in jewelry since the turn of the past century, became especially popular during the Edwardian period because its malleable character made it a natural for the intricate and lacy work style of the day.

Platinum is frequently used in the finest jewelry and to set the most valuable gems because it's more workable and easier to move the prongs or setting around the stone, thereby reducing the risk of accidental damage to it.Gold is one of the world's most precious metals. It is so soft and workable that one ounce can be stretched into a wire five miles long, or hammered into a sheet so thin that it could cover a hundred square feet.
Garnet comes in virtually a rainbow of colors, from deep red to rich orange and golden hues, striking greens and petal-soft colors of violet and lavender. Amethyst is a gemstone variety of quartz. Purple has long been considered a royal color, so it is not surprising that amethyst has been in demand throughout history.
Reviews (10)
Vickie Larrington
Vickie Larrington
Jun 22, 2021
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I put in a bracelet to be repaired and a pair of grandma's earrings that my daughter wanted fixed for pierced ears. The staff helped me design the change to the earrings and they turned out beautifully! Both pieces were ready quickly and the cost was quite reasonable. I am very pleased! Thank you!
Tamara Akin
Tamara Akin
Jun 14, 2021
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Haywood Jewelers did a beautiful job fixing my rings and polishing them so they look brand new.
Chris Fellon
Chris Fellon
Mar 26, 2021
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Zoe at Haywood Jewelers is very helpful and offers great insights on jewelry. Very patient and friendly too!
Nancy S. Van Dyke
Nancy S. Van Dyke
Mar 24, 2021
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Excellent service with quality results. They are my new jeweler of choice. Highly recommend Haywood’s for all the latest in jewelry fashion and design.
Jennifer Boyte
Jennifer Boyte
Feb 16, 2021
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Love my ring. I had my diamond reset adding my wrap to it and purchased a diamond wedding band to go with it. We came here because of your jeweler Bev Coleman. And because my son had used you to purchase rings for his wedding and they were are beautiful and he came because of Bev.
Phil Pignatella
Phil Pignatella
Feb 02, 2021
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Thank you so much for answering the phone when you didn't have to. Thank you for staying late to help me. You all are awesome. Thanks Joanna
Janice Presz
Janice Presz
Aug 21, 2020
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Stephanie was a jewel! Stephanie helped me find just the right cross. I’ve been looking for a long time and decided to try local, so glad I did. It was like she read my mind. It is perfect in every way. She was not only pleasant and professional but I’m sure she is the kind of young lady that every jewelry store hopes for. I will return to Haywoods for any jewelry I might need in the future. A great find for fine jewelry.
Kathryn Polk
Kathryn Polk
May 31, 2020
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Charity was fantastic with her knowledge and guidance in helping me recreate my wedding ring. I wanted it to have the same look but add a couple of stones. She found the perfect stones and was able to show pictures of exactly how it would turn out. In the end it turned out amazing! Haywoods has the best customer service and they truly care about each client and their needs.
David Thomas
David Thomas
May 30, 2020
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They are always wonderful to deal with. Charity Evans and the staff work very hard to answer all of your questions. They know their business and have a complete understanding of the items they are showing you. Every time i have purchased something from them i feel like i have a good understanding of what i was buying and received a good value for my money. On top of all of that, they are very nice people. You will enjoy working with them.
Jessica Dove
Jessica Dove
May 24, 2020
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There are very few small business anymore willing to stretch out a hand and go the extra mile! Haywoods jewelers is most definitely one of these caring business. Thanks for your kindness and diligence. It’s always a pleasure!