Perspective Branding

The most commercially successful brands in the world are V.V.M. We use this as a measure to look at existing packaging, competitive designs and measure the new work we create. If we do not feel that our work is V.V.M. then it doesn't meet our quality standards and will not be released. We created the 'Against the Odds' image as a visual manifestation of who we are, how we think, and what drives us.

Inspired by people throughout history who have confronted the toughest challenges and effected positive change because of it, 'Against the Odds' reminds us every day of our responsibility to never give up. Magellan's ships coming to shore - Discovery of new ideas and travel to unknown destinations and wealth of personal experience that comes from it.