We're a highly creative, fiercely talented branding studio committed to one thing: telling your story the right way to the people who matter. Branding should be fun and easy. And it is, when you know the right steps. Cakewalk is a brand communications studio helping companies connect with the people they care about.
With our expertise in strategy, naming, corporate identity, brand communications, packaging, and environments, there's no story we can't help you tell. Pretty pictures alone are not a business solution. We get it. That's why we're focused on results, creating compelling brands that engage, delight, and connect with their audience.
With our expertise in strategy, naming, corporate identity, brand communications, packaging, and environments, there's no story we can't help you tell. Pretty pictures alone are not a business solution. We get it. That's why we're focused on results, creating compelling brands that engage, delight, and connect with their audience.
Services
From print and online communications to retail and branded environments, we help clients extend core brand positioning into distinctive and engaging experiences. Over the years, we've worked with everyone from startups to non-profits to Fortune 500 companies. Here are just a few of our favorite projects.
In 2009, we started out in a tiny office in San Francisco - with a deep knowledge of what it takes to complete the comprehensive projects we wanted to take on. Today, we've grown to.actually, we still have a tiny office. We like it that way. We're lucky enough to work with some of the most talented people on the planet.
Blinq offers cooks a way to accessorize their kitchens with a line of high quality cookware in fun and fashionable colors. The goal for the new brand - from its name and identity through to packaging, in-store display graphics, and website - was to make cooking feel fun again by creating experiences that are simple, beautiful, and smart.
With customers standing in line with lattes already in hand, Noah's knew they were losing business to coffee competitors. It was time to introduce a new line of premium and specialty coffees featuring premium Arabica beans. Cakewalk's promotion drove sales up 20% within two months.
The promotional materials - including trade dress, stanchions, posters, placards, and a menu board - familied seamlessly with the brand's collateral while remaining distinctive.A prior project re-engineered the menu system from 60 menu board sizes chain-wide down to just three. The new system created the look of a hand-drawn deli chalkboard from custom fonts and magnetic slats.
The promotional materials - including trade dress, stanchions, posters, placards, and a menu board - familied seamlessly with the brand's collateral while remaining distinctive.A prior project re-engineered the menu system from 60 menu board sizes chain-wide down to just three. The new system created the look of a hand-drawn deli chalkboard from custom fonts and magnetic slats.
For more than 100 years, McRoskey has been hand crafting mattresses in San Francisco with the finest materials available. But consumers weren't aware of the extraordinary quality and care which distinguish their uniquely premium offer from the competition.
The new store clearly communicates the brand values of heritage, craftsmanship, and comfort - through authentic materials and graphics showing the artisans, raw materials, and creative process involved in making every mattress that ships from the SF warehouse.
The new store clearly communicates the brand values of heritage, craftsmanship, and comfort - through authentic materials and graphics showing the artisans, raw materials, and creative process involved in making every mattress that ships from the SF warehouse.
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