Pro-Fi 20/20
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Pro-Fi 20/20
We exist to fill the void left by cold, uninvolved tax and accounting services that leave small businesses underprepared, confused, and missing out on maximum profitability. By not having financial clarity, anxiety, burnout, and additional stress begin to set in. Pro-Fi 20/20 works intimately with each of our clients to ensure they are more profitable and more clear and secure in their financial future.

Every pediatric dentist wants all their patients to start their early childhood years with healthy oral habits. Our goal is to help you initiate healthy financial habits so your practice will grow and you will see the results of your efforts with increased profitability. Every orthodontist wants to create healthy beautiful smiles!
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We all love serving the dental community and developing relationships with doctors and their businesses. We want to see them thrive. If you are ready for a financial partner that cares about your success as much as you do, call us. We are here to help. Pro-Fi 20/20 strives to provide financial clarity that busy professionals need.
At Pro-Fi 2020, Brent advises business owners on all aspects of accounting, finance, tax, operational strategy and best practices. Brent's proactive and hands-on approach has built long-lasting relationships and trust with his clients.

He has extensive experience identifying and implementing tax strategies for small-to-medium-sized businesses with an expertise in medical, dental and veterinary practices, professional service firms and real estate.These tax strategies save his clients thousands of dollars.
Managerial accounting is designed to help you and your team make informed business decisions as you envision and plan your business' future. At Pro-Fi 20/20, we can guide you to identify, measure, analyze, interpret, and communicate your financial information for the pursuit of your practice's goals.
Executive Administrator Beth Keith joins Chris Sands to pose some of the questions we get most commonly during our Client Planning Days. In our debut episode of Stuff People Ask, Chris sits down with our Marketing Specialist Kenzi King to answer some of dentistry's biggest and most common questions.
Every dentist takes pride in their clinical expertise. Now it's time to take pride in practice ownership. Pro-Fi 20/20 CPAs is offering a free financial review to any dentist who wants to learn how to run a more profitable practice. Send us your prior years tax returns, current financials and find out what you need to do for optimal practice growth.
Reviews (10)
Swiftie Swiftie
Swiftie Swiftie
Nov 01, 2021
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I made the switch to Pro-Fi 20/20 in June of 2021 after talking with Chris Sands in the spring and having them do a review of my previous taxes and current financials. I wanted to work with a Profit First Professional firm, that was dental specific in order to position my practice to sell within the next five years. I think it's extremely beneficial to have accurate, up to date financials and reviews with the team more than once or twice a year. I have been most impressed by the professionalism across the board with the Pro-Fi 20/20 team. - Dr. Julie C. Swift (Woods)
Joseph Lee
Joseph Lee
Oct 17, 2021
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I've worked with Pro-Fi going on 2 years now and I can say with absolute certainty that they are customer service focused. I have found them to be very knowledgeable and helpful in all areas regarding taxes, book keeping, and business strategy. They are eager to help their clients and that was made evident this past year with gathering all the documents and materials we needed for everything from a re-finance to PPP loan forgiveness, to Provider Relief Applications. Definitely recommend!
Inna R.
Inna R.
Sep 24, 2021
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I’ve been a client of the firm for several years now and I’m intending to stick around for the foreseeable future. Running a dental business for over 20 years I've come to appreciate a good CPA firm when I am lucky enough to encounter it. It’s uncommon to get a timely, knowledgeable and intelligible response from an accountant and I’ve grown accustomed to receiving it from them. Their professionalism and client support extend well beyond providing a client with the reports and the tax returns. I trust them to not only give me expert advice, but to also to step in as a liaison in some uncommon
George Childress
George Childress
Sep 17, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Working with Chris, Brent, Lana and the entire Profi20/20 team has been one of the best business decisions I have made in my 30 years of business!
Ralph Becker
Ralph Becker
Sep 07, 2021
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Exceptional attention to detail providing me with tools to make my business grow. The reports that ProFi 20/20 supply at monthly review meetings allow me as an owner to understand the health of my business and highlight the areas that require attention. I highly recommend their service to every dentist wether young or old, big or small. Call Chris today!
Thank you to all the team members that work at the Company.
Meredith Papadea
Meredith Papadea
Sep 03, 2021
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I started working with Pro-Fi 20/20 last year, and it was one of the best choices I have ever made for my business. Everyone on my team has been instrumental in helping to increase my understanding of the financial aspects of owning a practice. They answer all of my questions (and I have lots) with kindness and patience. I actually look forward to the financial meetings and tax planning sessions! I would recommend Pro-Fi to any dentist, either a new start up or a seasoned business owner who wants to feel secure about their financial future.
Llon Clendenen
Llon Clendenen
Aug 27, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We've been with ProFi20/20 for going on 5 years and are so grateful to have partnered with them. They are a big part of our success and our future goals.
Pete S.
Pete S.
May 14, 2020
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I have been working with Brent and Chris for years. Great people, always honest and upfront, and bend over backward to save you money and time! I've referred over many of my clients and they have all had similar experiences! If you're looking for the best accountants look no further!
Michael Warren
Michael Warren
Dec 15, 2019
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I suspect that most of you, like me, are well trained and skilled in providing a high level of dental care for your patients. I suspect also that most of you, like me, have very little, if any, business training.
It makes sense to me that most of us may need help managing what is most likely our biggest asset, our dental practice.
Fortunately, my wife and I met Chris Sands several years ago. Chris, Brent, and their team have become indispensable in helping us to be good financial stewards of our business.
Chris has many years of experience working only with dentists. He and his team have been
Brian Bain
Brian Bain
May 06, 2018
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We have known Chris for close to a decade and throughout our working relationship, he has clearly laid out a road map for our future. He has put us on the path of financial independence. Chris is accessible, smart, and dependable. He has become a trusted member of my team and I often turn to him when making tough life decisions that can impact my financial future. He spends quality time showing my wife and I ways to maximize and leverage our resources. I would describe him not only as our financial adviser but our life coach. Chris emphasizes the importance of work-life balance. I have become a