Liftdna
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Liftdna
We create programmatic marketplaces where premium publishers and app developers can best monetize their content by connecting with leading advertisers that value their audiences. Clients work with OpenX because of our commitment to quality, our ability to deliver highly efficient and scalable marketplaces and our superior partner service.

Investment in high-quality teams and technology enables us to transact ever increasing value for clients as the industry expands to new platforms and screens. We are ranked as one of the cleanest supply sources for high-quality inventory in the world across both desktop and mobile app.
Services
OpenAudience allows marketers to plan and buy with ease and performance on every screen across the open web. Build audiences like never before by combining the reach of the open web - including every digitally addressable adult in the US - with the performance of the walled gardens. Take the guesswork out of your marketing by creating custom profiles and audiences, modeled or segmented from your 1st party data.
The OpenX Ad Exchange is the highest quality programmatic ad marketplace. We provide prioritized access to our demand partners via direct publisher relationships and innovative buying models. OpenX consistently ranks high on the Pixalate Global Seller Trust Index across all three categories: US, International and Mobile App.
The OpenX Mobile Ad Exchange ranks consistently high on the Pixalate Global Seller Trust Index for traffic quality in a Mobile App environment. A global, mobile first ad exchange generating 145B+ monthly ad requests from 900+ premium mobile publishers. Since incorporating OpenX into our demand stack last year, we've seen a great fill rate and a steady climb in revenue.
We are a cross-channel solution, with an expertise in video, capable of addressing our buyers' specific business needs. Our video marketplace offers scale in inventory, ad formats, and targeting in order to drive advertiser performance while maintaining high-quality standards.

Bid confidently in a trusted exchange - we provide fair market pricing by not charging a buy-side fee, ensure reliable signals from every request, and remove misleading ad formats such as in-banner video from our marketplace.Leverage our direct relationships with supply partners - we curate inventory packages and PMP deals with audience and viewability tools so you can target high quality placements and reach your audiences at scale.
The inventory you can't access elsewhere: high-viewability packages, top comScore publishers and other deals designed to meet specific campaign needs with greater visibility across publisher inventory. One source for trusted supply with global audience reach, 1,000+ discoverable packages and instant deal scale through Multi-Publisher Deals.
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