Davis Marketing was formed with one mission; to help advertisers make their advertising dollars pay and provide strategic marketing direction. We want to be the business partner you've always wanted. Too many businesses look at their advertising budget like their electric bill or their rent.
Davis Marketing is driven to help businesses grow through the development of sound marketing plans and the execution of advertising programs that get results.We thrive in maximizing your ROI and making your business grow. If you have a product you want to take to market or if you want to expand sales nationally, we can give you the expertise you need to maximize your ROI.
Davis Marketing is driven to help businesses grow through the development of sound marketing plans and the execution of advertising programs that get results.We thrive in maximizing your ROI and making your business grow. If you have a product you want to take to market or if you want to expand sales nationally, we can give you the expertise you need to maximize your ROI.
Services
We will spend the needed time with you to identify what makes your company and product unique or better than your competition (either direct or indirect). We will identify the messaging that will point out what makes you unique in a way that appeals to you target audience and makes them take action to purchase.
We are motivated by making your business grow, not by increasing commissions through selling you products or services. For this reason, we like to set up a scorecard to help identify the difference we make in your business. In reaching your success, we may use a variety of tools including Radio, Television, Cable, Internet, Print, and Direct Mail.
Television provides targeted demographic marketing and can be specific to lifestyle or gender. With television, you can reach a mass audience with a single spot and it can be an effective tool for generating responses from the targeted audience. Using Television as a reach medium allows you to target your audience on a regional or national basis.
Whether for brand building or direct response, radio allows you to target a specific age and gender factoring both demographic and psychographic data. Radio provides an efficient audience selection and can be started quickly and adjusted easily. Davis Marketing Group works very closely with network and local radio.
Whether you need marketing consultation, advertising agency services, or simply a CMO upon demand, Bill is the partner you've always wanted. With over 35 years of marketing and entrepreneurial experience, Bill provides critical marketing, strategic direction and management know-how.
Mr. Davis' corporate experience includes key sales and marketing roles with such companies as General Steel Corp., Beatrice Foods, Hinckley & Schmitt (a Division of CGE), Suntory Bottled Water Group and the 7Up bottler system, serving as Vice President of Sales & Marketing, General Sales Manager and Director of National Accounts.
Mr. Davis' corporate experience includes key sales and marketing roles with such companies as General Steel Corp., Beatrice Foods, Hinckley & Schmitt (a Division of CGE), Suntory Bottled Water Group and the 7Up bottler system, serving as Vice President of Sales & Marketing, General Sales Manager and Director of National Accounts.
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