Sims & Associates, Inc. was established in 1987 by Idan Sims to provide public relations and marketing communications services to companies in a range of industries, with emphasis on business-to-business products and services and financial and professional services.
The firm has considerable experience serving U.S. and international law firms, segments of the real estate industry, health care providers, banks and investment companies, as well as organizations that serve them, often involving the development and implementation of effective media relations strategies.Mr. Sims served as vice president and manager of international public relations of The Chase Manhattan Bank.
The firm has considerable experience serving U.S. and international law firms, segments of the real estate industry, health care providers, banks and investment companies, as well as organizations that serve them, often involving the development and implementation of effective media relations strategies.Mr. Sims served as vice president and manager of international public relations of The Chase Manhattan Bank.
Services
Sims & Associates has extensive experience and insights in developing and implementing innovative marketing communications programs for companies in a range of industries as well as professional services firms. We take a multi-faceted approach that effectively reaches targeted stakeholders.
These include customers and prospects in an array of market segments, purchase decision influencers, regulators, investors, special interest and advocacy organizations, industry associations and specialized news media, as well as communities where facilities are located, targeting residents including employees and their elected officials.
These include customers and prospects in an array of market segments, purchase decision influencers, regulators, investors, special interest and advocacy organizations, industry associations and specialized news media, as well as communities where facilities are located, targeting residents including employees and their elected officials.
Sims & Associates amplified the awareness and impact of the client's research and analysis of major industry segments by introducing an innovative annual "State of the Financial Services Industry" press briefing that generated extensive coverage in vertical news media covering banking, capital markets, insurance and governance, as well as major horizontal business/finance publications.
Successful image and reputational management requires the ability to recommend effective messages and tactics, a skill that results from extensive experience advising organizations in a range of industries contending with situations involving serious problems-as well as potential opportunities.
Sims & Associates has developed communications strategies for clients facing issues such as product recalls, competitive challenges, hostile takeovers, departure of partners, potentially disruptive regulatory changes, indictment and conviction of a C-suite executive, accusations of inappropriate or ineffective professional services, and accidents and disasters involving a company's facilities or products.
Sims & Associates has developed communications strategies for clients facing issues such as product recalls, competitive challenges, hostile takeovers, departure of partners, potentially disruptive regulatory changes, indictment and conviction of a C-suite executive, accusations of inappropriate or ineffective professional services, and accidents and disasters involving a company's facilities or products.
Sims & Associates takes an energetic and proactive approach to achieve clients' media relations goals. Our tactics, combined with relationships with key editors and reporters, enable our clients to gain meaningful positive press attention in a challenging environment.
Publicity objectives range from press coverage of new products, service expansions and enhancements, executive hires and promotions, mergers and acquisitions and focus on thought leadership.Positive press coverage can influence perceptions of an array of stakeholders and enhance competitiveness in a challenging marketplace.
Publicity objectives range from press coverage of new products, service expansions and enhancements, executive hires and promotions, mergers and acquisitions and focus on thought leadership.Positive press coverage can influence perceptions of an array of stakeholders and enhance competitiveness in a challenging marketplace.
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