The most important action for a company to take is, simply, to take action-to not let others define (likely misdefine) its business. We assist our clients in taking control of what is being communicated, how it is being communicated, when, why, to whom and by whom. Right now, I would pay $100,000 for 10% of the future earnings of any of you.you are a million-dollar asset right now.
But if you improve your value 50% by having better communication skills, that's another $500,000 in terms of capital value.
But if you improve your value 50% by having better communication skills, that's another $500,000 in terms of capital value.
Services
Who we are.smartpr is a combination business consultancy and public relations firm that provides "blue chip" representation at boutique prices to emerging businesses. How we work.
Whether our company is engaged for consulting alone or to develop a comprehensive program, each client relationship begins with a messaging/positioning workshop, which clarifies and supports a company's short-and long-term business and communication goals and objectives.If the decision is to develop and implement a complete communication program, following the workshop, smartpr can provide a plan that could consist of any number of services.
Whether our company is engaged for consulting alone or to develop a comprehensive program, each client relationship begins with a messaging/positioning workshop, which clarifies and supports a company's short-and long-term business and communication goals and objectives.If the decision is to develop and implement a complete communication program, following the workshop, smartpr can provide a plan that could consist of any number of services.
The value of a business is not only found on its balance sheet, expressed in its physical and financial assets, but it also consists of vital intangibles, such as corporate reputation and public trust.
Only the various disciplines within the field of public relations can provide the soft currency that puts these assets in the plus column; namely, the currency of right ideas and messages consistently, clearly and passionately articulated to the right audiences at the right times.
Only the various disciplines within the field of public relations can provide the soft currency that puts these assets in the plus column; namely, the currency of right ideas and messages consistently, clearly and passionately articulated to the right audiences at the right times.
While smartpr is expert at defining and implementing the tactical elements of a "PR" program, we believe it is to its clients' advantage to have the emphasis of any effort placed on the "smart" part of developing a program; namely, the underlying strategic thinking and planning. Strategy should drive a program, not the desire for media coverage, which is a means to an end, not an end in and of itself.
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