Cardinal Bicycle
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Cardinal Bicycle
Swing by for a coffee, grab a delicious lunch, or sample some of our many local beers. Our Grandin Village location is more than just a bike shop, and we want you #alongfortheride. Bikes are a healthy transportation alternative, a stress-relieving activity, and a fun way to spend time with family outside.

We know you need your bike, so our service department works hard to keep your bike in great shape to keep you riding. Drop your bike off at the store or give us a call and we can schedule a time to pick up your bike and bring it in for service. We can make it easy for you to get the essential cycling equipment you need while respecting the importance of social distancing.
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As the number one rated bicycle shop in Roanoke, Virginia since 1988, and in business since 1977, most people in southwest Virginia have heard about Cardinal Bicycle. Wherever your ride takes you - whether on the greenway for the first time, or preparing for your next century ride - we are there to support you and your love of cycling.
Straggler is a bikepacking-inspired road/gravel bike mostly at home on pavement but ready for trail duty when called. Born on Gravel. Raised on Pavement Straggler is tuned for cross-over exploration on a wide variety of terrain conditions. It's a day-tripper and a weekender. It's a "rough road" road bike, a cyclocross bike with no pretense about racing, a utilitarian townie, a light-duty touring bike and an all-weather commuter.
The all-new Chisel has been purpose-built to tackle modern cross country trails and race courses with the utmost speed. In fact, it shares many of the same modern features as its Epic Hardtail sibling, but in a more budget-friendly package, making it the most efficient and capable alloy hardtail out there.
The Crossroads is your companion to a better, fitter, and happier you-whether it be along the road or dirt path. It features a comfortable, upright geometry with a step-through design that makes it easy to put a foot down at a stop, and reflective elements that increase your visibility to motorists in low-light conditions.
If your entry and exit isn't what it used to be, a cleat replacement is just what the bike doctor ordered. They are designed for Shimano XTR M9100, XT M8100, and SLX M7100 cranks and will only work with 12-speed Hyperglide+ chains. Direct mount chainrings provide significant weight savings over a standard spider and chainring combination.
Reviews (16)
Morgan Daniels
Morgan Daniels
Aug 29, 2021
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I tried going to get a bike there today and the parking lot was full. I was really excited to go there and get a bike but i couldn’t do that. I think that you should be more considerate because you and your store ruined my day and my whole life. It’s not fair that i can’t get a bike yet there’s all these other people here who already have bikes strapped onto their car. I think you should close down your store because you really let me down. All day i was excited and ready to go bike riding but now i can’t even do that
Bill Clark Race T.
Bill Clark Race T.
Aug 15, 2021
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Felt like giving about 2 stars, but they can not help these darn supply and labor shortages. Friendly knowledgeable staff, just a lack of product to sell.
Duke Baldridge
Duke Baldridge
Aug 04, 2021
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Cardinal Bicycle is not only a great shop; it is a community asset. We are lucky to have them and we enthusiastically support them. Thank you Cardinal!
Jamie Akers
Jamie Akers
May 28, 2021
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Great service! Very knowledgeable and friendly staff. They did a great job repairing my son's bike. I was very impressed by how professional and helpful they were. Will definitely be back.
Irina B.
Irina B.
Apr 24, 2021
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I rarely leave reviews, but my experience with Cardinal was so poor that I felt the need to warn others. Brought my road bike in for the Greenway tuneup package ($65) and picked it up a day later with a shocking $400 bill. The maintenance done to the bike included several items I never asked for or was made aware of. When I asked the sales associate about these additional charges, they stated they just assumed I wanted them and that they could be taken off the bike if I wanted to wait while they fixed additional repairs. Not wanting to waste time standing around for hours, I just got out of there
Tony Barbour
Tony Barbour
Sep 14, 2020
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I had some work done on my bike there, and they got it done on time even though the pandemic has the busier than one-armed paper-hangers. They also brought it in under estimate and gave me some great advice on how to perform some maintenance. Always great, friendly service and very reasonable prices.
Cochise Bryant
Cochise Bryant
Aug 14, 2020
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Went to have a bicycle evaluated for repairs and determined it was not worth it for my style of riding. I was provided clear and beneficial guidance for selecting a bike which fit my needs and given a great deal 💯. Definitely glad I went to Cardinal to get back riding again.
Donna Curry
Donna Curry
Aug 13, 2020
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Big thanks to Jim for helping me today! He showed me how to install and use my new bike rack this evening. He was knowledgeable and so helpful. I’d give you all 10 stars ⭐️, but they only allow me to give 5! Always a great experience when I shop at Cardinal!
Camille A.
Camille A.
Jul 24, 2020
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Super friendly and helpful - they repaired, reassembled, and checked my bike within 30 minutes for a very reasonable price! Highly recommend.
Neil Yarumian
Neil Yarumian
Jul 08, 2020
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Bought a carbon frame from China, and a bunch of other well known parts, Hope, Sram, and so on.
Cardinal put it all together for me. Even custom fabricated a headset when my china frame turn out to be an odd size.
Custom hand build wheels came out amazing.
All and all these guys know how to put a bike together. Even if it's not sold from their sales floor.
I was astatic with the service provided.
B.
B.
Feb 01, 2020
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Wonderful place. They helped my father in law with his bike fleet 25 years ago & we had great service recently. Excellent prices, esp on quality vintage inventory. Our bikes travelled cross country and no one matched the knowledge, prices & staff at Cardinal.
Laura G.
Laura G.
Feb 20, 2019
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Super helpful staff- listened to what we needed and didn't try to oversell us. I love that we can exchange our children's bikes for new bikes as they outgrow them.
Shon T.
Shon T.
Mar 05, 2016
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Great people and great products. The staff is always willing to help and has a true love for bikes. They are very reasonable for what you get almost as cheap as on line and you don't have to pay or wait on shipping. Great local bike shop
Jimmy S.
Jimmy S.
Jul 27, 2015
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These guys at cardinal bicycle are outstanding I bought a giant mountain bike from them they make sure I had the right size what exactly what I needed I was so please with the purchased went back to two months later about a bike for my son and purchased a bike for my son. I would recommend this bikes shop anybody probably the best bike shop and in Roanoke of all employees do everything they can to help you they make sure you get the right bike in the right size. Needless to say I bought two bikes from them in two months and will probably go back and get a road bike soon. I would never consider
Aaron C.
Aaron C.
Dec 08, 2011
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Good selection of low to mid-range bikes for mountain, and a better selection for road. What they were lacking was the higher end. I like specialized, but all I saw were hard rocks and rockhoppers. No stump jumpers or epics to look at. This isn't a fault, just seems they are focusing on a certain price point. If Roanoke had no other shops, I would fault them, but they seem to know who they are pricing for.
Thom S.
Thom S.
Jul 21, 2011
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I prefer to keep my dollars in local businesses when I can, so when it came time to buy a new bike, I went to Cardinal instead of going to REI or Dicks.

The young man who helped us out was kind, knowledgeable and if everybody at Cardinal understood his level of customer service, there would be no question that from now on I would go to Cardinal for my future biking purchases. Not only did we purchase my new bike from him, but also picked up a Giant tricycle for my god daughter. Needless to say, money was spent.

Unfortunately, the rest of the employees do not measure up. I was having work done