The Torrenzano Group

Senior level business people, helping organizations take control of how they are perceived. Torrenzano hands-on senior level business people work in a culture of critical thinking and focused results. We turn the big firm model of a few senior people at the top and a collection of juniors at the base, upside down.

Such an effort requires a highly targeted and sophisticated approach based on an intimate understanding of business objectives as well as the needs of key constituents. At the heart of a Torrenzano integrated plan is an action map that resonates with clients and customers, investors, government and regulatory agencies, media, and other important constituencies.

A successful crisis response addresses tangible effects, as well as possible unfortunate long-term consequences on reputation, sales or equity value, public perception, government oversight and employee retention. Importantly, actions and reactions are ultimately an extension of normal business practices, magnified enormously.

When it comes to digital and innovation strategy, Torrenzano takes seriously the wise words of Yogi Berra: "If you don't know where you are going, you will wind up somewhere else.". Digital technology is accelerating at an exponential rate, impacting consumers and businesses in new ways. Torrenzano brings together sophisticated technologists and savvy social media communicators that assist clients to maneuver this transforming process.

Ken Chandler is executive editor at Newsmax Media, a leading independent online news site and magazine. Before joining Newsmax, Chandler spent 29 years at News Corp. in the United States, where he was editor-in-chief of The New York Post and editorial director of the Boston Herald. Jeff Cunningham is former publisher of Forbes Magazine and founder of Directorship Magazine, the leading publication for corporate directors.