We specialize in Customer Service. In every department, you'll find experienced people that are committed to customer service and motorcycling. We will provide you with knowledge and assistance without pressure. We will strive to give you the information that you need to make educated buying decisions.
We are here for one reason, to help you. Sierra BMW Motorcycle is your source for Original BMW Motorcycle Parts, BMW Motorcycle Accessories, BMW Motorcycle Riders' Apparel and Helmets, BMW Motorcycle Performance Products, as well as BMW Motorcycle Service and Repair. Whatever your style, whether you enjoy relaxed cruising, touring, dirt, dual-sport, or sport riding, we have something for you.
We are here for one reason, to help you. Sierra BMW Motorcycle is your source for Original BMW Motorcycle Parts, BMW Motorcycle Accessories, BMW Motorcycle Riders' Apparel and Helmets, BMW Motorcycle Performance Products, as well as BMW Motorcycle Service and Repair. Whatever your style, whether you enjoy relaxed cruising, touring, dirt, dual-sport, or sport riding, we have something for you.
Services
Receive $1000 BMW Customer Cash AND 1.9% APR for up to 60 months OAC with the purchase of any new 2021 BMW F850GSA. Ends 12/31/2021. Ask your salesperson for details. Receive $1000 BMW Customer Cash AND 1.9% APR for up to 60 months OAC with the purchase of any new 2021 BMW F850GS. Receive $1000 BMW Customer Cash AND 1.9% APR for up to 60 months OAC with the purchase of any new 2021 BMW F750GS.
Reviews (27)
Jay Bomba
Jan 22, 2022
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Please DO NOT ORDER from this company online. Very similar to the experiences of other clients who ordered thru their website, only 3 of the 13 items was delivered and got not decent response or explanation from them whatsoever. I even paid for expedited shipping for these items because I needed these items quicks. I regret buying from them and I wish they would rectify the situation. But I doubt they would. Thanks for caring about your customer and giving Me the worst online purchase experience ever.
Bruce Bliss
Dec 23, 2021
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I purchased a Moose Racing tire changer from Sierra online. They had the best price and free shipping. I ordered it on Thurs and received an email that they were preparing my order for shipping that day. The next day Fedex picked up my order and had it to me in 4 days. Best price and free and fast shipping! Cant ask for anything more. Good work Sierra.
Erik Reyes
Dec 14, 2021
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Great experience with Sierra BMW. The helmet I order was out of stock but Tom quickly contacted me within the hour to notify me the projected shipping dates. Helmet arrived earlier than expected in time for Christmas. Thanks Tom and Sierra BMW for your awesome customer service and competitive pricing.
Dale Colegrove
Oct 01, 2021
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Brenden Bleavins
Sep 13, 2021
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Bryant Watkins
Jul 29, 2021
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If you’re on a long distance motorcycle trip, don’t count on Sierra BMW Motorcycles to change your oil. While traveling through Reno on a 7,000 mile motorcycle trip, I contacted the service department to see if they could change my oil. I’ve always been told that most service departments gladly work in long distance traveling motorcyclists. I was very disappointed that this dealership would not consider it and offered no alternatives other than ride on.
Brian Creager
Jul 28, 2021
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Do not order from them online. Ordered a new helmet, no statement of being out of stock. A week later hadn't shipped. Was told it would "Ship out shortly" from the parts manager. One additional week after was told it wouldn't ship for another 2.5 weeks.
Dealership was NOT proactive about informing, I had to reach out to them every time. Eventually cancelled my order rather than deal with them.
Dealership was NOT proactive about informing, I had to reach out to them every time. Eventually cancelled my order rather than deal with them.
Flo
Jul 27, 2021
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This online shop was a disaster for me!
Order 01.07.21 immediately confirmed and paid via PayPal.
07/03/21 Inquiry when will be sent Answer from Tim: There are parts out of stock ?? and would be ready for dispatch in 3-7 days!
Until today 29.07.21 no further information received and no emails will be answered!
Shameful for me because we sell beta even in Germany and our customers are used to a different service.
Order 01.07.21 immediately confirmed and paid via PayPal.
07/03/21 Inquiry when will be sent Answer from Tim: There are parts out of stock ?? and would be ready for dispatch in 3-7 days!
Until today 29.07.21 no further information received and no emails will be answered!
Shameful for me because we sell beta even in Germany and our customers are used to a different service.
Jo R.
Jul 27, 2021
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Richard R.
Jul 26, 2021
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Though I do not live in the area, nor have I ever visited this establishment, I cannot say if the face to face customer service is good or bad, but ordering from them is like a shot in the dark. They charge you immediately and let you know after if whatever you're ordering is out of stock they say it will be "30 days or so." It's been 3 damn months and I had to hound them while looking at their "we know customer satisfaction" BS every time in the emails. Plus, they get all touchy in the emails when you ask what's going on? Huge waste of time. I ordered the same
Ethan Hirschfeld
Jul 17, 2021
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Reed K.
Jul 03, 2021
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Sierra BMW does not keep their web shop inventory up to date.
Both of the two things I have tried to purchase were shown as in stock, but were not actually available. When I ordered they charged me immediately but didn't ship anything, and didn't communicate in any way.
When I emailed them to request status, they didn't respond.
When I emailed a second time stating I would dispute the charge with my credit card company they responded immediately, saying it was the "first inquiry they'd seen" and refunded my payment, but only after I'd waited a week and a half
Both of the two things I have tried to purchase were shown as in stock, but were not actually available. When I ordered they charged me immediately but didn't ship anything, and didn't communicate in any way.
When I emailed them to request status, they didn't respond.
When I emailed a second time stating I would dispute the charge with my credit card company they responded immediately, saying it was the "first inquiry they'd seen" and refunded my payment, but only after I'd waited a week and a half
Joseph B.
Jun 16, 2021
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This review is for Sierra BMW/Sierra Bicycle Supply. I ordered a car bike rack from them online and they processed my payment. 6 days go by with no communication. I emailed info@sierrabmw.com to get a status on my order and I didn't get a reply. 2 days later I called them and they told me my order was on backorder. The poor review is because of their lack of communication, fast debit yet slow refund process and poor customer service. The website claims, "We specialize in CUSTOMER SERVICE." I'm testifying that this is not the case.
Chris O.
Jun 11, 2021
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This place is a joke..!
Do not waste your time buying any parts from this ridiculous shop. Online it shows like they have these items in stock. Once you order the item and wait a week expecting to receive it. I have to call down there to find out that they have not even had this item in stock it's back ordered and they neglected to inform anybody. So now I have to spend another two hours trying to locate the part with somebody that again supposedly has it in stock and ready to ship. These guys are idiots.!
Do not waste your time buying any parts from this ridiculous shop. Online it shows like they have these items in stock. Once you order the item and wait a week expecting to receive it. I have to call down there to find out that they have not even had this item in stock it's back ordered and they neglected to inform anybody. So now I have to spend another two hours trying to locate the part with somebody that again supposedly has it in stock and ready to ship. These guys are idiots.!
Kevin Aa
Apr 11, 2021
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This is a bicycle shop inside a BMW motorcycle store! I came in for a inner tube replacement today and I got helped free of charge. They have been a motorcycle shop for 8 years and recently, 2 years ago they started doing bicycles too. This is a great shop for all your 2 wheel needs with a mom and pop shop vibe and BMW service.
Brent D.
Mar 15, 2021
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Go see Russ in sales! He is super helpful and knowledgeable. He walked me through all the options for my new bike and made sure I got a great deal. Lane stopped by offered some valuable advice on selling my current bike. These two made a great team and I felt very comfortable with my purchase. I look forward to a long relationship with Sierra BMW.
Gary P.
Jun 24, 2020
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David D.
Apr 18, 2020
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Jim P.
Mar 05, 2020
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I had shopped for seven parts at several BMW dealers across the USA from Florida, Maryland, North Carolina, California, ETC and was met with excuses like the parts aren't available, they are on backorder, inflated prices because of the availability ETC. Luckily I found Tim Conway at Sierra BMW Motorcycle. I sent Tim a list of the needed parts in a timely manner he responded with reasonable prices and stated it would take a week to receive the parts from BMW and two to three days to ship to me. Within three business days the parts were shipped to me and within two business days they were
Lystra P.
Nov 18, 2019
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Just bought a R9T Scrambler here. The staff is amazing, knowledgeable and friendly. Zero sales pressure but a great sales team. They were able to answer all my questions, give me quality advice and got me set up and on the road quickly. Also bought some great motorcycle gear later and had just as good an experience as when I bought my bike. Customer for life.
Thanks!
Thanks!
Jim S.
Oct 04, 2019
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Slava R.
Apr 05, 2019
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Sierra BMW was my first experience buying a new motorcycle, and they couldn't have been better. Lane did a fantastic job of clearly explaining the paperwork involved with the purchase. BMW's financial website is very easy to use, and payments are easy to set up.
Travis did a great job explaining the benefits of the bike I was purchasing, and made me feel very confident in my choice of motorcycle. He's also been great at helping me find accessories to help the bike perfectly fit my needs.
Scott and his team in the service department has been great in helping me get through my first
Travis did a great job explaining the benefits of the bike I was purchasing, and made me feel very confident in my choice of motorcycle. He's also been great at helping me find accessories to help the bike perfectly fit my needs.
Scott and his team in the service department has been great in helping me get through my first
Joe G.
Jun 08, 2018
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Russ P.
Jun 17, 2016
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I have been a customer through the course of 4 BMW motorcycles. I have found Scott and his service crew exceptional in every way. They do things on time and right the first time. The parts group are very knowledgeable about the motorcycles and accessories.
Lastly I recently purchased a new R1200RT lc from Lane. It is by far the best experience I have ever had purchasing any kind of vehicle. I can't enough about them. Check them out, you won't be disappointed.
Lastly I recently purchased a new R1200RT lc from Lane. It is by far the best experience I have ever had purchasing any kind of vehicle. I can't enough about them. Check them out, you won't be disappointed.
Wynne B.
May 19, 2016
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Excellent service department, though you have to book well in advance to get an appointment as they are the only dealer in Northern Nevada and the entire east side of California. I have taken my BMW here for service since 2007 and have been so happy with the way I have been treated and the good work that has been done on my bike. Scot McKay is an awesome service manager and runs a good department. Once, while riding off road, my entire tail light assembly fell off, never to be seen again. Scot knew that Touratech made an aftermarket steel plate especially for my bike, and ordered it to stabilize
Richard A.
Dec 01, 2015
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Fred D.
Mar 29, 2015
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I took my S1000R for the first service to Sierra, I didn't buy my bike from them, brought her from Hawaii, they were real busy but slipped me in, as I was at 820 miles, they were really great, very helpful, I also wanted a frame slider installed. I always felt like the dealer in Hawaii, was too busy, to really be helpful, maybe it's because they were a multiple manufacturer dealer. anyway, thanks to the guys at Sierra for the quick service.
