Impossible Foods, Sonos, P&G's Swiffer and Febreze, Subaru's Outback and Forester, Intel's Pentium and Xeon computer processors, Coca-Cola's Dasani waters, and BlackBerry phones are all brand names created by us. There are plenty of suppliers that can generate a list of names. There are even some that claim to be the 'world's leading naming company.'
That's easy to do. The brand names we've created are the only claim we need to make. Brand naming: Lexicon has been creating global brand names since 1982. Our proven brand name development process focuses on creativity supported by linguistics, cognitive science, and decades of in-house research. Brand architecture: Our collaborative approach to brand architecture delivers clear, considerate, and interesting brand architectures for our clients.
That's easy to do. The brand names we've created are the only claim we need to make. Brand naming: Lexicon has been creating global brand names since 1982. Our proven brand name development process focuses on creativity supported by linguistics, cognitive science, and decades of in-house research. Brand architecture: Our collaborative approach to brand architecture delivers clear, considerate, and interesting brand architectures for our clients.
Services
Since 1982 we have successfully completed more than 3,900 projects in 20 countries. That's experience you can trust and expertise you can count on. We incorporate all the components necessary to guarantee the development of highly distinctive and winning brand names: small creative teams, structural linguistics, audience insights, and rigorous trademark, linguistic and cultural evaluations.
Since 1982, Lexicon has focused on creating brand names that help companies establish new products and services efficiently and effectively. To achieve this, we develop names that are original, distinctive and noteworthy. Our creative process and the branding solutions we recommend are based on the fundamental insight that the most effective names are "surprisingly familiar" and that noteworthiness and memorability are essential to success.
Lexicon Branding has an unmatched reputation for developing brand names that help our clients shape the marketplace. Many of the world's most innovative ideas come to us to be named or to distill their fundamental message into one line. All of this makes for a one-of-a-kind career and the opportunity to contribute to a client's success.
Lexicon has named some of the most powerful brands of the digital revolution. Some of our first clients were Apple, Microsoft, and Intel, and today almost all of our clients leverage technology in one way or another in the products they bring to market. We provide the help needed to create distinctive brands that stand out and compete on a global scale - and that can clear the rising global trademark hurdle.
Startups are different. They need names that signal the company and its products are about the future, not the past. We have always enjoyed close ties to Silicon Valley, and our credentials include revolutionary and billion-dollar brands such as PowerBook and Pentium. This tradition has continued with more recent cutting-edge innovators such as Braze, Lucid Motors, Lightbend, and Tangible Science.
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