Barbara's Embroidery
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Barbara's Embroidery
My small business is a custom embroidery shop located in the Potrero Hill district in San Francisco. Make an appointment by text or email for availability to arrange to drop off or discuss new projects. Please review my FAQ page and my blog for ordering information, availability, and general pricing.

Barbara Zerbe has been creating, sewing, and embroidering for over 50 years; with over 20years on Tajima machines. A dedicated artist and small business owner, she brings expertise, passion and humor to all her custom work. My daughter Claire also does embroidery and is a repair technician on Tajima embroidery machines.
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Barbara's Embroidery has been in business on Potrero Hill since 1999, and previously was located in San Francisco's Cannery as the clothing and t-shirt line "San Franciscow". First and foremost, Barbara is a devoted daughter, sister, wife, mom to three and kinda-mom to several beloved friends-of-kids, niece, cousin, and is a loyal friend.
Orders that require programming are usually being booked to start within 1-3 weeks from when I receive your items and artwork. When I can, I fit names or monograms in when they are needed, and that may be in a day or several days or longer. It is not helpful to bring in partial projects, and it will not secure a place in line; your project is placed in the queue only when I have all parts of the order.
Reviews (7)
Adam Storr
Adam Storr
Jun 05, 2021
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Barb is the best! She happily entertains our crazy orders and they always come out looking wonderful.
Alda Lim
Alda Lim
Jan 13, 2021
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If I could give Barbara a million stars, I would. Wow, she exceeds your expectations and really cares about her clients. She will go out of her way to explain and help your business. The end product is just magnificent.
Jacob Publicover
Jacob Publicover
Jan 31, 2020
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Nice to have a SF based business that really cares about their customers and is quick and professional with the communication. Thanks Barbara!
Sarah Yune
Sarah Yune
Oct 27, 2018
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I might as well start calling her Saint Barbara, she's a delight to work with and does absolutely lovely work. I look forward to doing projects with her in the future.
Emily Boyd
Emily Boyd
Nov 02, 2017
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Barbara is awesome! Her turnaround is quick and she was great to work with - very happy with my finished product.
Anapqa
Anapqa
Jul 01, 2016
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We've worked with Barbara's Custom Embroidery for years now and we've always received quality work and great service.
Janine Popick
Janine Popick
Jul 16, 2015
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I got 25 hoodies embroidered with a logo in a strange spot. Barb was incredibly accommodating to my date I needed them and to my request for the placement. The hoodies came out great, a real hit for the team. Thanks Barbara, I'm coming back! Shop Small!!