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Permanent makeup, microblading, micropigmentation, cosmetic tattooing, permanent cosmetics. No matter how you say it, it's being naturally beautiful all day, every day! Although permanent makeup has been around for a long time; it is only gaining popularity in recent years. You must choose your permanent makeup technician carefully.

Do not make your decision based on price. What is more important is reputation, experience, skill, knowledge and training of the permanent makeup artist. Photos should always be available to see a technician's work. You should feel comfortable and have all your questions answered during your consultation to make your decision an educated one.
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Shelly's passion for permanent makeup started in 2004 while visiting her grandmother in Mission, TX. Shelly overheard her talking with her sisters about their new tattoos (wondering what Grandma had tattooed on herself!). They all had permanent cosmetics applied by getting eyebrow and eyeliner tattoos!
Please don't choose a permanent cosmetic technician based on location. We have clients that come to Permanent Cosmetics by Shelly in Hartland from all over SE Wisconsin and surrounding states including Milwaukee, Waukesha, Oconomowoc, Pewaukee, Brookfield, Delafield, Sussex, Menomonee Falls, Watertown, Germantown, Hartford and more!
Framing a photograph or a painting with the perfect shape gives your artwork importance. Permanent eyebrows frame the eyes and face in the very same way. By carefully selecting colors, designing the eyebrows shape, and placing "hair line" strokes artfully into the brow, Shelly will simulate the look of real hairs.
Microblading eyebrows is a manual method of applying an eyebrow tattoo. It is done by using a hand tool with micro-needles resembling a fine blade that results in a crisp, very fine stroke. It heals to a more natural feathered hairlike stroke. Microbladed eyebrows are ideal for anyone wanting to enhance the look of their eyebrows regardless to the amount of hair present!
Hair stroke eyebrow tattoos will give you a full eyebrow with a soft powder filled look. If you want a soft, more solid brow, you will love this procedure (and the time saved by not applying makeup)! An eyebrow tattoo is done with a digital tool/machine using a hair stroke technique. As the hair strokes heal they tend to soften up and eventually resemble a soft powder filled look.
Reviews (8)
Toni King
Toni King
Nov 03, 2021
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Shelly is a true professional and a delightful person! I was impressed with her informative website, and was thrilled with my eyebrow microblade outcome. Shelly takes great care to make sure the procedure is painless, and takes time to make sure you are happy with the shape and color of your enhanced brows. She also makes sure you know how to care for your new brows before you leave. I highly recommend her services!
Sarah Jorgensen
Sarah Jorgensen
Nov 01, 2021
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I was nervous going to this appointment, however Shelly was personable, fun, and explained the microblading process wonderfully. She made me feel comfortable, eased my anxieties, talked me through each step. She takes her time, and truly ensured the result was exactly what I wanted. I am thrilled with my newly microbladed eyebrows and cannot wait to see the end result after healing and touch-up. Highly recommend Shelly. A passionate eyebrow artist.
Erin York
Erin York
Jun 25, 2021
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Shelly is amazing. I have been going to her for over five years. I started out just wanting my eyebrows done and we did my eyeliner at the same time. I have very fine colored lashes and brows with a very fair complexion so without I have a very washed out look. The eyeliner is very thin and not a dark black. It looks very natural and I can roll out of bed and go. No eyeliner running down my face after working out. She is meticulous and a perfectionist! Simply the best in the industry.
Christine Nelson
Christine Nelson
Jan 10, 2020
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All I can say is WOW! Shelly did such an amazing job. She takes time to make sure that you are happy, using stencils before proceeding. There was very little discomfort. I was very comfortable with after care and she even gives you the product you need to use.Not only is she a perfectionist and an artist but she is also extremely fun to be with. Highly recommend her for any permanent makeup!!
Theresa C.
Theresa C.
Nov 25, 2019
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Long over view review for Shelly - it's been over 6 months since she did my permanent eyeliner. I just LOVE them. Shelly did a fantastic job and backups her work. I have all the faith in her work - and the bonus is she is a wonderful person. She explained everything thoroughly - I followed her directions and had no problems. She is quality through and through!
Brianna Kerkman
Brianna Kerkman
Sep 09, 2019
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Shelly was amazing and my eyebrows look perfect! I found out about Shelly from another customer. She’s located an hour from me but totally worth the drive because she’s experienced and knowledgeable. She was very patient and you can tell she takes pride in what she does.
Kimberly Dagovitz
Kimberly Dagovitz
Jun 23, 2019
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Shelly did a wonderful job on my eyebrows!! I will also have her do my eyeliner! I had a horrible experience with a person who previously did my eyebrows and eyeliner and Shelly is the only person I trust now to do my permanent makeup!! She is professional and very skilled!! You will not be disappointed!!
Deanna
Deanna
Jun 07, 2019
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Shelly is highly detail-oriented and skilled with microblading brows and with the application of permanent cosmetics. I have seen Shelly's work on many occasions, as I also work in the aesthetic industry.
Her work is always predictable, beautiful, and natural in appearance!
Though the more "permanent nature" of these treatments can be a bit anxiety-provoking, you will find Shelly is conservative in her approach and considerate of each client's personal preferences. She takes the time to carefully plan each treatment before proceeding.
I was also impressed with Shelly's attention to comfort and