BBI's Content Marketing service helps you systematically deliver quality content that gets read, shared and re-tweeted. 17% of B2B marketers use podcasting in their content marketing efforts, up from 12% the year prior. The average time on page for content from most industries is between two and three minutes.
Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. Today, readers skim and skimmers watch it on Youtube. But they will suspend their texting and tweeting for a concise, informative, timely white paper. It's why white papers are a go-to resource for B2B marketers looking to demonstrate expertise and build trust.
Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. Today, readers skim and skimmers watch it on Youtube. But they will suspend their texting and tweeting for a concise, informative, timely white paper. It's why white papers are a go-to resource for B2B marketers looking to demonstrate expertise and build trust.
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74% work for organizations with 1,000 or more employees, 25% work for organizations with 20,000 or more employees. Thank you so much for the really cool and enjoyable conversation around writing for your podcast. You two asked some super nuanced questions. It's nice when someone you're talking to has read the works!
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