In a word, marketing is planning. This is accomplished through market research and strategic planning, incorporating audience, product, price and promotion. Spectrum Public Relations can assist you with your local, state and national media placements. We take a proactive role in disseminating news, features and story ideas to newspapers, journals, magazines, radio, television and digital media.
As part of our clients' teams, we work collaboratively to create communications that builds brand recognition, positions the team as experts in their field, and connects the organization to trending topics through traditional and digital media. Working together, we create. Social Media allows the sharing of information and the creation of communities through online networks of people.
As part of our clients' teams, we work collaboratively to create communications that builds brand recognition, positions the team as experts in their field, and connects the organization to trending topics through traditional and digital media. Working together, we create. Social Media allows the sharing of information and the creation of communities through online networks of people.
Services
We design and implement communication strategies to reach your specific audience. From large-scale marketing campaigns to a single press release, we approach every project with the same level of attention and efficiency.
We specialize in marketing, media relations, public relations and reputation management, executive thought leadership, crisis communications, social media, internal communications, promotional materials, writing and editing, coaching, and additional services, with a special focus in the education, government, science and technology, and health and medicine sectors.
We specialize in marketing, media relations, public relations and reputation management, executive thought leadership, crisis communications, social media, internal communications, promotional materials, writing and editing, coaching, and additional services, with a special focus in the education, government, science and technology, and health and medicine sectors.
Spectrum Public Relations offers many services to help you target your specific audience. Following an initial free consultation, Spectrum PR will assist you in defining which communication tools work best for you based on your specific needs and budget. The plan may include any of the services noted below and more.
After working in the public and not-for-profit sectors, Kristine Gobbo established Spectrum Public Relations in 2011.
With more than 20 years of public relations and marketing experience, Kristine has managed well-organized, complex projects that led to positive national media exposure, including NBC's "Today" show and "Nightly News, " MSNBC, CNN, BBC, The New York Times, USA Today, The Chronicle of Higher Education, Bloomberg, Yahoo!, C-Span, Associated Press and NPR, to name a few.
With more than 20 years of public relations and marketing experience, Kristine has managed well-organized, complex projects that led to positive national media exposure, including NBC's "Today" show and "Nightly News, " MSNBC, CNN, BBC, The New York Times, USA Today, The Chronicle of Higher Education, Bloomberg, Yahoo!, C-Span, Associated Press and NPR, to name a few.
From large-scale marketing campaigns to a single press release, Spectrum Public Relations approaches every project with the same level of attention and efficiency. We serve a broad spectra of clients, including individual entrepreneurs and small businesses, as well as large public and private organizations.
In a word, marketing is planning. This is accomplished through market research and strategic planning, incorporating audience, product, price and promotion. All marketing efforts should start with a highly developed, well-managed plan that addresses the intended audience and is integrated with the company's brand.
Reviews (6)
Kim Dunn
Dec 16, 2019
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Roz Kodish
Dec 11, 2018
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Elise Morgenstern
Oct 09, 2017
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Kristine Gobbo/Spectrum Public Relations is a trusted partner of Institutional Advancement at FAU. Kristine's ability to discern the culture and structure the message is second to none, and rivaled only by her professionalism and dedication to getting the job right and getting it done on time and within budget. We look forward to a long and fruitful partnership.
Andrew Duffell
Jul 29, 2017
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Diana Pierre-Louis
Jun 08, 2017
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Sean Brammer
Jun 07, 2017
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