Mark 4 Marketing
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Mark 4 Marketing
Are we reaching our target market as well as we should be? How much of our advertising budget is being wasted? With so many marketing options, how do we know which ones are right for us? You don't have to wonder. Advertising doesn't have to be hard. Stop worrying and start growing your bottom line.

Focus your message directly on your customers using behavioral and demographic targeting. Or use geofencing to serve ads to people who visit your competitors. And we always use retargeting to follow up on people who click your ads or go to your website. Plus, we'll design your ads at no charge. You've seen plenty of video ads online, from YouTube to your favorite news and entertainment sites.
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I'm a daddy, husband, runner, thinker, musician, and perpetual student. I've created, strategized, negotiated, and managed hundreds of ad campaigns over my many years in marketing. I started Mark 4 three decades ago because I had a calling: to help small and medium-sized businesses succeed by working to get the most out of every advertising dollar.
So what's so great about digital video? As the headline above suggests, you're able to combine the proven, effective power of TV (video) with the precision targeting of digital advertising. Imagine for a moment you had a TV commercial, but instead of airing it to a huge mass audience you were able to just show it to the people who are most likely to buy from you.
Over-the-Top (OTT) and Connected TV (CTV) represent a relatively new but powerful force in media. This is TV in the age of data. More and more people every day are choosing to watch their TV over the internet, and those advertisers that are capitalizing are at the forefront of the revolution. Over-the-Top TV is television content beyond a household's basic broadcast or cable.
Social media is here to stay. The numbers of users, how often they check their accounts, and how much time is spent engaging on social media platforms are staggering. Your customers are here. If you're not engaging with them on social media then you're missing a prime opportunity. At Mark 4, we don't run your social media accounts.
Wouldn't you love to be able to walk into your competitors' stores and tell the people in there about your great deals, or why your service is so much better? Thanks to modern technology you essentially can. Geofencing let's you put a virtual 'fence' around your competition. When someone is inside the fence you can serve them ads.
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