SWEETER is an Event Production Company. From Experiential Event Marketing Campaigns to Personal or Corporate Celebrations, our events capture attention, garner media coverage and get results. Conception to Execution, we work together with brands and agencies to deliver immersive, all-encompassing, memorable and measurable experiences.
Branded vehicles make a strong statement while getting noticed by thousands. Our wheels go across town or across the country connecting the brands we work with to the consumers our clients look to engage. Is success measured by number of social impressions, increased sales, information captured or are we simply creating a PR splash that everyone can't stop talking about?
Branded vehicles make a strong statement while getting noticed by thousands. Our wheels go across town or across the country connecting the brands we work with to the consumers our clients look to engage. Is success measured by number of social impressions, increased sales, information captured or are we simply creating a PR splash that everyone can't stop talking about?
Services
Sweeter is a Full Service Event Production & Experiential Marketing Company which produces experiences, from marketing campaigns connecting consumer to brand, corporate catering affairs, personal celebrations to on site catering services with and without our wheels.
In 2009, when the world changed and the economy came crashing to the ground, we left behind our successful advertising and marketing careers to start a mobile food truck business, then quickly realized that there was so much more potential to our new venture.
In 2009, when the world changed and the economy came crashing to the ground, we left behind our successful advertising and marketing careers to start a mobile food truck business, then quickly realized that there was so much more potential to our new venture.
Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience. Above all, we listen intently to your objectives and goals. We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life.
The Sweetery mobile bakeshop, codename Chopper (after our beloved Labrador), is a dessert food truck that is fully equipped to bake up delicious treats for your guests. Chopper loves to travel and loves to go to parties, and if you want, he can bring his friends too. Let us cater your private party or serve your cast and crew wherever the location may be.
Since 2009, we've produced a lot of events, nurtured a lot of brands and activated a lot of smiles. Whether you are looking to promote your brand, host a corporate event or cater a personal celebration, we have just the thing you need to make your event a little Sweeter.
We've curated this photo gallery to share some of our favorite examples of our experiential marketing & catering events, and maybe inspire an idea for an event of your own! See how it all went down below.
We've curated this photo gallery to share some of our favorite examples of our experiential marketing & catering events, and maybe inspire an idea for an event of your own! See how it all went down below.
Reviews (19)
Chrome Cookin
May 02, 2019
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Elizabeth C.
Feb 13, 2018
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Julia F.
Feb 13, 2018
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Samantha C.
Jan 13, 2018
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While freezing and standing in line waiting for Camila Cabello to sign albums, two awesome Sweetery NYC ladies walked up and down the sidewalk in HOODIES and handed out doughnuts and hot chocolate provided by Camila. Keep in mind they were doing this for about two hours in less than 20° weather. They were super friendly and funny and made sure everyone got one. The only thing was that the hot chocolate tasted like burnt marshmallow. Other than that everything else was great.
Shelly K.
May 20, 2017
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I had the pleasure of meeting Grant (Owner & Creator of Sweetery) & Kim (who designed the truck) recently during a Twin Peaks promotion. They were giving away free cherry pie & coffee in Union Square (among many other places in NYC.) I am a HUGE Twin Peaks fan & the truck could NOT have been decorated any better. It was PERFECTION. The staff were kind & I watched as they quickly moved through the line of customers with ease. If you need a truck for an event, look no further. You won't meet nicer people than Grant & Kim.
Kim M.
Mar 29, 2017
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Carlos R.
Jan 28, 2017
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Lani W.
Dec 30, 2016
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I felt compelled to write about this place due to the horrible way it's been displayed in the media lately.
It's actually a great truck and it offers a lot of yummy and very fun to look at (and cool to Instagram treats). It's a little cheesy and a little too cutesy for me, but it's not the worst.
They workers were nothing but kind to me, and I assume that the person at the center the controversy has been dealt with appropriately.
It's actually a great truck and it offers a lot of yummy and very fun to look at (and cool to Instagram treats). It's a little cheesy and a little too cutesy for me, but it's not the worst.
They workers were nothing but kind to me, and I assume that the person at the center the controversy has been dealt with appropriately.
C. J.
Nov 18, 2016
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I inquired more than four times about their sweet truck service. I wanted them to park outside of a major fundraiser.
No return calls. No return emails.
What a waste of my time for some crappy tasteless over sugared crap.
Sweetery is the absolute worst
The owners are complete wastes of space and should just stop.
Just. Stop.
Give up. Sell the truck. Go home.
New York doesn't need more scammers and liars like you.
No return calls. No return emails.
What a waste of my time for some crappy tasteless over sugared crap.
Sweetery is the absolute worst
The owners are complete wastes of space and should just stop.
Just. Stop.
Give up. Sell the truck. Go home.
New York doesn't need more scammers and liars like you.
Sam G.
Nov 11, 2016
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Ilysse W.
Aug 05, 2016
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A sweet food truck? Who'd have thought. So New York. I went for a coffee and impulsively added a cookie at the last minute. Yelpers, skip the mediocre (and expensive!) coffee and go right for those s'more cookies--it was so good I came back for another and brought a friend--who went back for another too!
Staff was incredibly friendly and helpful--even waving to me as I walked by another day to run an errand.
Hopefully they're back soon--I'm drooling thinking about those cookies.
Staff was incredibly friendly and helpful--even waving to me as I walked by another day to run an errand.
Hopefully they're back soon--I'm drooling thinking about those cookies.
Nicholas K.
Jun 12, 2015
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Josephine L.
Mar 26, 2015
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Michelle B.
Mar 27, 2013
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I love the idea of a dessert truck. You always see street meat trucks, sandwich trucks, ice cream trucks, but never dessert trucks.
Sweetery offers lots of different sweet goodies but my all time favorite treat is the Macarella. Gooey nutella sandwiched in between a flat coconut macaroon. Yes, macaroon (the traditional passover dessert), not to be confused with macaron (the french meringue-based cookie).
Sweetery offers lots of different sweet goodies but my all time favorite treat is the Macarella. Gooey nutella sandwiched in between a flat coconut macaroon. Yes, macaroon (the traditional passover dessert), not to be confused with macaron (the french meringue-based cookie).
Phil H.
Sep 18, 2012
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Almost made my "MEH" list but barely squeaked by.
This truck is occasionally parked at 86th street on the UES over the weekends and decided to give it a try a few days ago.
Iced coffee for $2.50 was as good as anywhere else. Not bad.
Snickerdoodle cookie for $2.00 that was a decent size but nothing mind blowing about the taste. It was ok.
Biggest disappointment was the pretty lame seasonal pumpkin whoopie pie. For a waste of $2 this thing was actually small and flavorless. There was not a burst of pumpkin flavor as I was expecting. I might have well been chewing on a piece of cardboard
This truck is occasionally parked at 86th street on the UES over the weekends and decided to give it a try a few days ago.
Iced coffee for $2.50 was as good as anywhere else. Not bad.
Snickerdoodle cookie for $2.00 that was a decent size but nothing mind blowing about the taste. It was ok.
Biggest disappointment was the pretty lame seasonal pumpkin whoopie pie. For a waste of $2 this thing was actually small and flavorless. There was not a burst of pumpkin flavor as I was expecting. I might have well been chewing on a piece of cardboard
Pia V.
Jul 09, 2012
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I started coming to this truck before they changed their name. I kept forgetting my card though so now I have 5-6 different cards w/ a couple stamps on each =X.
The workers are very nice, make great recommendations, and I haven't gotten anything yet that I wasn't pleased with. The prices can be a bit steep, but you get what you pay for.
The workers are very nice, make great recommendations, and I haven't gotten anything yet that I wasn't pleased with. The prices can be a bit steep, but you get what you pay for.
Jenny S.
Jan 07, 2012
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Lauren B.
Oct 03, 2011
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This truck was randomly parked on the UWS. I decided to try it during my break, cause hey, it's here!
Got the Flourless Chocolate Walnut Cookie to try. $2.25 for a pretty big sized WARM cookie. Point for the warmth! It was beyond chewy with an ok not too sweet flavor. There wasn't much oomph for the cookie and I was disappointed.
Also minus points for the lack of hospitatlity/customer service. I know you're serving in a truck but no smile, no sign of help, nothing at all! Not very appealing.
I don't think I would spend my money here again. I love sweets too :(
Got the Flourless Chocolate Walnut Cookie to try. $2.25 for a pretty big sized WARM cookie. Point for the warmth! It was beyond chewy with an ok not too sweet flavor. There wasn't much oomph for the cookie and I was disappointed.
Also minus points for the lack of hospitatlity/customer service. I know you're serving in a truck but no smile, no sign of help, nothing at all! Not very appealing.
I don't think I would spend my money here again. I love sweets too :(
Megan C.
Nov 16, 2009
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Wish I would have looked them up on Yelp first;
I would have bought a whoopie cookie!
Randomly came across Street Sweets & couldn't decide what to try! After a quick game of eenie meanie miney mo, I ended up with a red velvet cupcake. The cupcake was good: creamy thick frosting, moist cake, easy to peel off wrapper, and cute smush protector ring (see uploaded photo).
The owners of this tidy mobile bakery seem just as sweet as their Street Sweets. With all of their attention to detail Street Sweet's hard work is apparent; there is no doubt in my mind that they choose the best
I would have bought a whoopie cookie!
Randomly came across Street Sweets & couldn't decide what to try! After a quick game of eenie meanie miney mo, I ended up with a red velvet cupcake. The cupcake was good: creamy thick frosting, moist cake, easy to peel off wrapper, and cute smush protector ring (see uploaded photo).
The owners of this tidy mobile bakery seem just as sweet as their Street Sweets. With all of their attention to detail Street Sweet's hard work is apparent; there is no doubt in my mind that they choose the best
