Clear messaging and public relations services for homebuilders and brands that hearten homes. People crave connection on a human level. Don't let another day go by without clearly and confidently engaging customers through thought-leadership and storytelling so they can connect with you and count on you.
Are you tired of being the "best kept secret" in your industry? Does your neglected website make you blush? Would you love press coverage, but don't know what makes a story newsworthy? You need a team of caring, creative and award-winning communicators who will roll up their sleeves to unveil your greatest stories and get you poppin'.
Are you tired of being the "best kept secret" in your industry? Does your neglected website make you blush? Would you love press coverage, but don't know what makes a story newsworthy? You need a team of caring, creative and award-winning communicators who will roll up their sleeves to unveil your greatest stories and get you poppin'.
Services
We understand that being the "best-kept secret" in your industry can be frustrating. Our founder, April Enriquez, started WordPop Public Relations to help homebuilders - and brands that enrich homes - become discoverable, trusted and chosen. As an award-winning public relations and brand messaging expert for more than a decade, April becomes your marketing team's secret weapon as she guides the creation of clear, vibrant and compelling content.
As a Storybrand Certified Guide and public relations veteran, our founder April Enriquez will guide the creation and execution of your marketing plan, which will only include what your company truly needs to be found, trusted and chosen. Take a look. A distilled version of your Company Message, a One-Liner is the most compelling way to answer the question, "What do you do?"
Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. We used the builder's primary research (a survey and community meetings) to understand buyer demographics and psychographics.
Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and Escondido - areas that border a biotechnology corridor.From there, we created a 12-month drip PR campaign to build interest in the community.
Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and Escondido - areas that border a biotechnology corridor.From there, we created a 12-month drip PR campaign to build interest in the community.
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Jeremy Skillings
Feb 07, 2021
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