We are the Wilson Group, a marketing agency specializing in hearing care and med specialties. Administrators in these fields need a reliable and ongoing system for acquiring new patients. The Wilson Group understands the nomenclature and income streams of these industries and can deliver robust integrated marketing solutions at a reasonable cost.
Our work method comprises a disciplined approach to 1) budgeting, 2) planning, 3) execution 4) measurement and 5) evaluation. Our success for clients results from a unique feedback loop providing weekly measurement of three key performance indicators (KPIs): cost per lead, cost per appointment, and cost per sale.
Our work method comprises a disciplined approach to 1) budgeting, 2) planning, 3) execution 4) measurement and 5) evaluation. Our success for clients results from a unique feedback loop providing weekly measurement of three key performance indicators (KPIs): cost per lead, cost per appointment, and cost per sale.
Services
I started this agency because I wanted to set my own trajectory and work for myself. I didn't realize that being "the man" would require me to work longer hours and be more tenacious, even when defeated. I started out wearing all hats - bookkeeper, salesman, copywriter and creative director. I glued my business card on the door: Wilson & Company.
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