I am a brand storyteller-a leader and collaborator who delivers innovative, emotionally resonant advertising and content. I have created award-winning integrated campaigns for San Francisco's top ad agencies, and client-side. Clients include tech, automotive, lifestyle, entertainment, tourism, B to B and pro-bono.
I lead teams, build creative departments and partner with C-Suite execs and clients. Strategy is critical to finding the heart of a brand, and I am a big fan of starting with WHY. I enjoy presenting, mentoring and rolling up my sleeves and jumping in. My filmmaking skills include directing, shooting and editing.
I lead teams, build creative departments and partner with C-Suite execs and clients. Strategy is critical to finding the heart of a brand, and I am a big fan of starting with WHY. I enjoy presenting, mentoring and rolling up my sleeves and jumping in. My filmmaking skills include directing, shooting and editing.
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I was staring up at a 10-foot polar bear, trying not to eye the Hells Angel sitting next to me. As the bartender went on about the prostitute who once ran the joint, the haunted hotel across the street and the Bigfoot skeleton that used to be upstairs, I thought somebody really ought to make a documentary about this place.
Every day for seven years, I thought about WHY someone would buy a Toyota. Common thinking says it's all about the offer, but I believed we could connect emotionally with Northern Californians and inspire them to get out and go places. Often the purpose of automotive advertising is not to sell the car in the ad, but to reinforce to someone who just bought one that they'd made the right choice.
TiVo's brand was all over the map. Design and messaging were inconsistent. We gave the old logo a facelift and used the smiling TiVo guy as inspiration for a bright, fun and engaging campaign that grabs your attention in a crowded world of home entertainment options. The biggest obstacle the company faced was that 90% of customers believe they already "knew" TiVo.
Thanks to smart scripting and economical filmmaking, I've helped companies of all sizes bring their stories to life. First up, Purple Wine shares their passion and craft with this brand film. Everybody needs somebody to lean on. Wider Circle is a startup that brings seniors together with social/healthcare ambassadors, with its mission "To connect neighbors for better health."
So what is VoIP? Also called IP telephony, Voice over Internet Protocol is the delivery of voice communications and multimedia over the Internet. The key objective was to get IT pros to keep their current hardware and move to VoIP with a software solution from Microsoft. The campaign tagline, "VoIP As You Are, " and the orange construction tape quickly became hallmarks of the effort.
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