Fuel Powersports
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Fuel Powersports
If you're in the market for a new motorcycle, ATV, watercraft or another vehicle, you can buy one right now at Fuel Powersports! Our powersports dealership in West Bend, WI, provides you with a wide-ranging inventory of off-road vehicles, street bikes and more.

Our expert powersports financing department will help you with your purchasing options, and we also have UTV and motorcycle service technicians who are ready to work on your vehicle to ensure it's running smoothly.When you choose Fuel Powersports, know that it is your one-stop powersports shop! Come see our expansive new motorcycle, ATV, snowmobile and watercraft inventory and find exactly what you're looking for.
Services
If you've been hoping to take to the streets on a new motorcycle or simply have been seeking an exciting and powerful ATV, know that we've got everything you need at Fuel Powersports. At our powersports dealership in West Bend, WI, we provide you with a wide-ranging inventory of everything you could possibly need.
For the motorcycle, ATV, UTV and or other powersports service you deserve, visit our West Bend powersports dealership. Fuel Powersports is here to service your vehicle regardless of the condition it's in. Even if you didn't purchase your ATV, UTV or motorcycle from us, we'll provide you with the expert powersports service you need.
Join our team at Fuel Powersports in West Bend, WI is now hiring in our state-of-the-art facility next to the new Fleet Farm. Located 35 minutes from downtown Milwaukee, Fuel Powersports in West Bend, Wisconsin is the fastest growing powersports dealer in the Midwest and is on the gas and growing. We've expanded 200% in the past 3 years, selling top brands like Polaris, Yamaha, Kawasaki, Suzuki, Polaris Slingshot, Yamaha WaveRunner to name a few.
Choose from a large selection of Polaris SxS models like Ranger, RZR, General and ACE for sale at our dealership near Milwaukee, WI. Countless choices await when you step into the Fuel Powersports showroom. Our powersports dealership in West Bend, WI, carries a wide assortment of vehicles from all your favorite brands.
For those who are hoping to buy a used motorcycle or pre-owned ATV, we have an incredible selection for you at our powersports dealership near Milwaukee, WI. We have used Kawasaki motorcycles that will allow you to take to the streets and speed down the roadway. Or, you can buy a used Polaris ATV and enjoy a more aggressive ride over various types of terrain.
Reviews (26)
Shane Dussault
Shane Dussault
Jan 31, 2022
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I had gone there to buy a new sled my first one Salesman Brandon was more than knowledgeable and made sure I was going to get something to grow into and have years of fun with. Andy in parts made sure all gear and parts I needed or was looking for were available and fit right also answered all my newbie questions even bundled my gear and got a bonus gift, Eric in service was more that patient with all my maintenance questions and showed me some tips and tricks over all A+ to this team making sure I left satisfied and with a great machine even, Thank you for all the support thru purchase and calls
Ryan Murphy
Ryan Murphy
Jan 15, 2022
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Extremely helpful. Worked with Joe in the service department and he was amazing, very knowledgeable and super nice. My R6 was getting the valves serviced and I got the bike back clean and fast at a good price.
John Monnahan
John Monnahan
Jan 09, 2022
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Bought UTV there sales team was great but service department doesn't care how you or the quality of work do. Bought preferred service called to have service told them what needed to be done. Dropped it off was there an entire day and they called and asked why I dropped it off. Which I told them but was told they were slammed. So still took 4 days to fix wiper do 25 hour maintenance and move work lights that they installed and made it impossible to open box to work on engine. When I got it back it looked like it was done by a 2 year old. I will continue to get maintenance done there because it's
Mike Myers
Mike Myers
Dec 24, 2021
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Our First Polaris purchase From Fuel Was a Great overall experience!!...special thanks to my sales Rep "Dominick Fay"....."Kyle"getting us the bast Rates..."Lyric" dialing us in on all the possible accessories!!!! And last but not least "Eric" from Service who gave us an Extensive Walk through of our new Polaris.....Fuel made you feel like you are the customer and they will settle at nothing makeing sure you are ready to go!!! Great work to the Entire Fuel Team!!....we will 1000% be back!!!
Mark Yang
Mark Yang
Dec 06, 2021
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Extremely friendly. Worked with Ryan and Kyle. They made me feel welcome and answered any questions i had. Also had the shop guys run the proper break in procedure on my brand new bike. Definitely recommend anyone to check these awesome guys out.
Thomas Zinniel
Thomas Zinniel
Nov 24, 2021
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Warranty work on my Yamaha: Very up-front about the work to be done and your options. They also threw in a few things that were missing from the factory at no extra charge. Very cool!
From what I can tell, so far, workmanship is very good.
Gavin Scott
Gavin Scott
Oct 26, 2021
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My salesperson Andrew was extremely helpful and knowledgeable, really fun and great guy to talk to. Jeff in finance was very down to earth and worked hard to get my deal done. Fuel Powersports has a great staff and everybody was nice and friendly. I will definitely be coming back in the future!
Ray A.
Ray A.
Oct 21, 2021
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Worst hucksters ever!!! These are the guys who give dealers a bad name! I was pre-approved by my Credit Union to buy a new bike. I wanted the Indian FTR 1200s. Fuel had a used one in stock. The price for this bike, with 1,700 miles on it, was more than they were asking for a brand new FTR in Madison. I pointed out the price disparity, and the salesperson told me we could negotiate pricing after we nailed down financing. I assured him that I was pre-approved and would go through my credit union for financing. This is when he said the most ridiculous thing. He told me that Fuel Powersports doesn
Vicki Wagner
Vicki Wagner
Sep 26, 2021
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Hubby ordered a ranger 500. Sales guy said he'd call every week with an update on delivery eta. He didn't call until it arrived...about a month later. Pushing hubby to pick it up Stat...they didn't want it sold to another customer if we didn't pick up right away. What?! Shady comment and bad business practice. He also ordered an led light bar, buspar and windshield. Over 2 months later we're still waiting for that. Also when we got it home we couldn't get it over 11mph. They didn't connect the plug under the seat. I'm glad my hubby is mechanically inclined. They were very congenial until they got
Ed Dustin
Ed Dustin
Sep 15, 2021
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I sent a message to Ryan and got a response back immediately. I live about 250 miles from there and they had what I was looking for. I left the very next day and was greeted by him, very courteous and showed me a few units. In the future if I need anything I would return. All staff from parts to service, and financing department were great. Thank for a great experience.
Shelly D.
Shelly D.
May 08, 2021
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I wish I would have read the reviews before getting involved with this unethical business. We drive two hours to buy a $10,000 pwc advertised online and discussed with the salesperson over the phone. Beware, the price you see is not the price - add 15% for their made up "fees" and then tax, etc on top of that. It takes THREE HOURS to get it - price agreed and paying cash. What in the world? We are told that it takes all kinds of paperwork, etc. The reality is they could care less how long you sit there and they want to make sure to put you in front of the slimiest used car type finance
Doug B.
Doug B.
Apr 24, 2021
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Walked in to look at some bikes this afternoon and received no help. Store had lots of sales people but did not seem interested in helping. Looking at the z900 and a Harley trying to decide on which I would get. Will not go there again
Corey B.
Corey B.
Oct 13, 2020
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Submitted a credit application 7 days ago. Still haven't heard back. Salesperson hasn't reached back out to me after several attempts to speak with him. Apparently they just like to run your credit and waste your time. Will not be doing business with them ever
Chris R.
Chris R.
Jul 14, 2020
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Very interesting issue. Had decided to purchase a used ATV. Went in to test drive the unit. While speaking to CJ I told him clearly this would be a credit card purchase of a $3500 unit. He said he'd talk to the mgr because they don't usually accept credit cards for the entire purchase price. Odd. He walked off and came back with the test ride waiver so I assumed we were good to go. Took ride said let's do the deal. He then says he needs to ask about the credit card. Ok that's backwards seeing I was there to leave with an ATV. He comes back to say they won't accept it and
Craig Z.
Craig Z.
Jun 30, 2020
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They are not your partner in Motorsports. They hide all of the additional fees in purchasing a unit. Whatever price is advertised you need to add at least $1,000 plus 5% state tax. Also, had service work done on first years maintenance of ATV. Change oils and "look over" machine -almost $400 on an ATV! They said they'd call after a few days to let me know how long even after our initial discussion said no more than 7 days to get back. Ended up taking 10 days. On the plus side, they did wash my ATV and it came back looking awesome! They also always have a strong inventory of
Chris Gorzelnik
Chris Gorzelnik
Jun 04, 2020
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Great experience! My wife and I drove 80+ miles to check out their inventory of snowmobiles. We were greeted as soon as we walked in, walked around for a few minutes and was again greeted by Harry in sales. He answered our questions, found answers to questions that he did not know, and sold us 2 new sleds. Everyone was nice throughout the sales, parts, and service dept. Definitely would recommend. They were our first and only stop. We had about 8 others that would be closer and we will be back.
Kayla L.
Kayla L.
Feb 10, 2020
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I would never recommend this place! If it wasn't for the deal we would have never bought anything. Took forever to get finance info. Then they were telling my finance bank that they weren't a trusted source they needed all this info and a picture of the check(FROM THE BANK).
Told us to be there by 11... we were there by 1015. Machine wasn't washed and ready nor was the paperwork! Sat there till 1215 before we were finally signing papers. They told us the wrong total, charged us more for the part we bought too! Will never go there again. AND they didn't put coolant in the
Scott H.
Scott H.
Nov 05, 2019
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Called in regards to see what type of financing is available. The finance guy said it all depends on the structure of the deal because they work with 30 different banks. I told him that I have excellent credit score and if he could give me a % range. He then became defensive and said he has seen between 3% and 30%. How is a customer supposed to budget or get the best deal if they are not willing to work "hypothetical numbers" over the phone. I will be taking my business to someone who understands customer service.
Susan S.
Susan S.
Mar 12, 2019
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Great place to go if you want to be ignored. Last night, my husband & I went to buy a gift card for our son-in-law, who had recently purchased an ATV here, and wanted some accessories. We had decided to buy a vehicle ourselves to use on our 70 acre land. We bought the card, and spent the next 30 minutes on the sales floor, and NEVER did any of the 5 people on the floor ask if we needed help. Two of them were glued to their computers, and the other 3 were talking amongst themselves, standing 3 ft from the front door. We were prepared to purchase a vehicle on the spot---cash sale. My husband
Cody W.
Cody W.
Feb 13, 2019
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They seem like they have the best prices but will add $800 in fees prior to purchase. (Not including taxes and registration). Not every dealer does that, and if they do, they build it into the price you see.
Ss & Apos D.
Ss & Apos D.
Apr 11, 2018
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Great service. Needed to have the neck bearings replaced on my 2004 Meanstreak.
The service was top notch, as they sold me on a better product for less than the OEM version. Bike was finished at price promised and at time promised. They even washed it up. Brought it in , in early March still had winter garage dust on it. Looked good and rides like new. I probably found my Kawi service center to keep my Meanie runnin lake the bad- a$$ she is!!!!!! ......2004, 1600 w/ Cobra long shots.
Burgundy Ghost flames... See ya in my mirrors.
Thanxxxxxx.
Jim K.
Jim K.
Apr 11, 2017
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Well, I have to agree with the 4 out of 5 people who were disappointed in this dealership. They advertised a leftover 2016 motorcycle for $3,587 marked down from $4,399. Good deal right? I called, and asked about fees. Answer: $789. Okay, I haggled a bit and the best they would do is to take the fees down to $689. So I do the math; bike-cost plus fees plus taxes plus title and registration and come up with the out-the-door price of about $4,600. I call back and read this value out to him, and he says "You forgot something. The documentation fee". "How much is that?" I ask, expecting
Larry N.
Larry N.
Mar 30, 2016
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This is really a special dealer! In my 30 years of buying toys, I have never been treated with the professionalism, courtesy and respect that I received from the staff here. Al (sales dept) & Jeff (finance dept) were just outstanding. The communication from Al was very prompt and he always did what he said he would do. Jeff presented me with my finance options and explained everything in a very clear way and was never pushy. Everyone else that I came in contact with sincerely seemed to be happy for me and shared my enthusiasm for picking up my new Slingshot. What is even more amazing - is that
John B.
John B.
Nov 16, 2015
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I drove 45 miles to buy a new Yamaha side by side. Online shows great prices and selection. The salesperson had little knowledge of the inventory or the products! He couldn't stop telling me about his 3 week vacation out of the country, he also was talking with a cigarette in his mouth! The advertised price suddenly had almost a thousand $ in fees added to it! I miss Kiefers Yamaha !!
Justin J.
Justin J.
Aug 21, 2015
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There are a few times in life where you find a good dealer you can trust. This dealership is that place.

Moved to West bend a few years back and was helped immensely by their parts department to get up to speed with a Honda supermoto. Not their brand, mind you. If you need anything ask for Glenn, you won't be sorry.

Now that I've moved to PA I still purchase bikes from them, even at a slightly higher price. They are that good.
Amy T.
Amy T.
Jul 13, 2015
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Absolute crap.
They advertise a price on craigslist. I waste an hour driving here from Milwaukee to find out that not only is the price not negotiable after they said it was, but their advertised price does not inlude $900 misc. Fees.
Dealerships in general are schiesty...this one is worse than other I've been to.
It's one thing to not budge on your price, it's another to lie, waste my time and try to scam extra $ on BS dealer charges.
Salesperson Joey also tried offer me a 2009 for the price the 2014 was listed on Craigslist for after I balked at dealer prep fees.
Bait and switch