Villa Jewelers
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Villa Jewelers
Its time to semi-retire. Our business model will change, however, we will continue to sell Estate, Vintage, new and custom design jewelry. Villa Jewelers, open since 1995, is one of San Rafael's leading family run jewelry stores. As a family operated business, our commitment to quality jewelry work and customer service sets us apart from other jewelry stores in the area.

We specialize in custom designed jewelry and repairs. All jewelry work is done on the premises, at the store, by co-owner William Villavicencio. William is a bench jeweler - a skilled craftsman in gold, silver and platinum and a graduate gemologist of the Gemological Institute of America.
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We are William & Heather Villavicencio, the owners of Villa Jewelers. I started working in the jewelry business in 1988, and William has been in the jewelry business all his life. He has worked at the jeweler's bench for over 50 years, creating custom designs in gold, platinum and silver. In 1995 we started our family business, Villa Jewelers.
Create one of a kind custom jewelry. We can create your design from a photo, drawing or your imagination using our 3D CAD jewelry computer program. During the process Heather will email you 3D photo's of the design for your approval, once you have approved the design, it will be grown into a wax model that we will cast into either, gold, platinum or silver to complete your design.
Reviews (19)
Lindsay H.
Lindsay H.
Dec 23, 2020
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Great staff, very responsive and prompt as well as professional. They've become my local jeweler!
Juliette M.
Juliette M.
Mar 10, 2020
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I went to Villa jeweler's to have my very well worn (26 year old) wedding ring, - to be repaired. My ring has been "in the shop" my times over the years, - the initial creation, prong repair, stone replacement, complete over-haul with new bezel settings, ect. This time I needed the complete overhaul. I needed the ring re-shanked, the two parts soldered together, the main stone replaced, and several bezels replaced.
I foolishly and impulsively went to two other local jewelry stores. One had my ring for 3 weeks, and I thought that they had lost it ! The other store
Tracey A.
Tracey A.
Mar 08, 2020
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When my mom passed an heirloom ring down to me she accompanied it with a letter that outlined all of its iterations. Beginning life as 1/2 of a pair of diamond earrings, the stone had been reset many times in its life but not many times in recent years.

I wore the ring without incident for many years and looked down one day to notice that a diamond chip surrounding the larger stone had fallen out. I kept wearing the ring as is then noticed that the ring began pinching my finger because the setting was worn and collapsing. Experience taught me that I'd best fix this ring before the primary
Brian T.
Brian T.
Dec 28, 2019
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They are the best at custom design and customer service. I take great pride in making sure I go to someone I trust. I trust Villa Jewelers.
Scrubb D.
Scrubb D.
Mar 28, 2019
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Heather is fantastic! I've now come to her twice for big events--once to replace my wife's engagement stone with a much nicer diamond, and more recently to buy a sapphire ring for our anniversary. Both times Heather helped me choose the right approach and select the right stones, both times Villa delivered on time and exactly as expected, and both times my wife was absolutely delighted. What more could you ask?
Marti A.
Marti A.
Mar 18, 2019
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I'm sorry to say I must change my review of this jeweler. I know nothing about the jewelry business but got chastised by Mrs. Villa for my lack of knowledge. When I had my wedding and engagement ring refurbished, Mr. Villa did a great job. When I went to get a stone mounted, the price was too high so I cancelled it, and that experience was unpleasant.
Raven H.
Raven H.
Dec 28, 2018
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Villa Jewelers really outdid themselves with the custom engagement ring they made for us. Every specification and request we made was met and surpassed. These images barely do the ring justice for its true beauty. Its hard to even look my fiance in the eyes before my gaze gets drawn by the sparkle and glow emanating from this masterpiece. I completely recommend Villa Jewelers to anybody who wants a beautiful and unique piece of jewelery. Amazing customer service, and exquisite product.
Jenna E.
Jenna E.
Aug 24, 2018
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I had a custom band made to match my engagement ring. The new band matches perfectly! I even got gold credit for the previous setting the diamonds came in. I definitely recommend Villa Jewelers and will go to them again!
Sheri J.
Sheri J.
Jul 21, 2018
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I have been to Villa a few times for very high end design of my 3 carrot diamond and to sell many pieces. I have never been told the weight or carrot # for diamonds when I am paid a lump sum for jewelry. I am given a check if i accept without a explanation of how the amount was established. I cannot recommend this place for sales of old pieces of jewelry. For all I know the amount i was paid for gold and diamonds was just a low ball "whatever I can get away with" dealing with an ignorant good , returning, trusting customer.
Candy B.
Candy B.
Jun 05, 2018
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I found Villa when looking for a simple repair job and was so pleased with this family business that when it came time to help my future son-in-law design my daughter's engagement/wedding rings, I took him straight to Heather & William. We had gold and diamonds from both sides of the family to put into the mix. With some inspiration photos and a look through their catalogs, we had a basic design in under an hour. Then, through emails & CAD drawings, we were able to finalize the design. The creative process was a perfect collaboration, simple and clear, for an unbelievable price and
Lisa M.
Lisa M.
Nov 16, 2017
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I'm so happy I found Villa Jewelers! I came to William and Heather after reading their stellar Yelp reviews to reset my engagement diamond and use loose diamonds to create a new wedding band.

I stopped by their shop one morning and talked to Heather about my ideas. I immediately knew the project would be in great hands between Heather designing the rings and William creating them. Heather followed up in the next few days with computer generated images of the rings.

My husband picked up the rings last night and I was blown away when I saw them! They are exactly what I envisioned and I&apos
Jordan S.
Jordan S.
Nov 15, 2017
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Heather is the absolute best. She went over and above with how she helped me with my custom designed ring, and it came out more beautiful than I imagined it could. Villa Jewellers is totally a Gem of a place, and anyone wanting a one-of-a-kind experience should really check them out. I was able to get the ring I wanted in time to propose to my girlfriend on her birthday today (11/14) at the top of Mt. Tamalpais.
150% pleased with how the ring came out and everyone loves it.
Nate E.
Nate E.
Sep 06, 2017
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Quick search for watch repair brought me into Villa Jewelers and glad I stopped in. I really just needed a new battery, but Heather, possibly the owner let me know after the quick replacement that my Tsovet took a bit of time to wind up again. She said if it stops again, it may just need a cleaning, but I appreciated her being upfront.

Anyway, I had the watch back in 10 minutes and only $15 for the battery replacement. After that, I started just browsing around and they have a very good selection. The store is not huge, but I started to ask Heather about emeralds, sapphires and few other gems
Erin M.
Erin M.
Jul 19, 2017
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Omg
Been going to
Villa Jeweler! For many many years! Lov Heather and Will!
Custom design is the best!
Xoxo
Carlie L.
Carlie L.
Jul 09, 2017
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I am so happy to have found such a phenomenal jeweler... I walked into Villa Jewelers in hopes of finding an engagement ring and ended up working with Heather to design and make the most perfect ring I could ever imagine. I wanted something different and unique. Heathers husband suggested picking a stone and then building a ring around it. I thought that was crazy... I had no business doing something like that! However, with Heathers help and AMAZING suggestions to guide me, I ended up with the perfect ring! I chose the most beautiful aquamarine stone I have ever seen and made it my own. Never
Lindsey P.
Lindsey P.
Mar 05, 2017
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Villa Jewelers has my business for life! Heather and Will are so incredibly knowledgeable and an absolute pleasure to work with. They reset my wedding ring and it turned out better than I ever imagined. It was so nice to do business with such honest, professional, lovely people. Highly, highly recommend.
Barbara P.
Barbara P.
Jun 11, 2016
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Will and Heather have custom-made a number of rings & pendants for me over the past 17 years(gifts to family & myself). I have always been thrilled with the results, the quality of design and masterful craftsmanship, and the customer service they both offer (warm, collaborative, respectful, FUN!)
June 10, 2016 I picked up my 65th birthday gift to myself...a sentimental piece...using the citrine from the first ring my husband gave me('02), my Mum's engagement diamond('46), and other diamonds from awards pins my father won as top salesman over the decades
Heather's design
Kim-May A.
Kim-May A.
Apr 19, 2016
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I went into Villa Jewelers a few months ago to see if they would consign some antique jewelry I had inherited from my Grandmother's Estate. I was hurt, shocked and appalled by the horrible way I was treated that I'm still reeling from it, months later. There is absolutely no excuse for nasty behavior.

What happened:
I walked in and the male owner acknowledged me and asked me to wait. His wife, the female owner was with a client and another person was waiting ahead of me. She never looked up to acknowledge me, even though she knew I was there, which in itself is not the worst thing although
Katie K.
Katie K.
Feb 04, 2016
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Heather worked with us to create the perfect custom engagement ring. She would give frequent updates and keep us in the loop the entire time she was working on this piece. Heather was always available and responded quickly to our emails.
She worked with us to ensure that the ring and the design were exactly what we wanted. And it was. I am absolutely in LOVE with my engagement ring, I cannot say enough good things about Heather and her amazing work. I had a very unique and unusual design in mind that she brought to life the exact way I imagined it.
I highly recommend Heather and Villa Jewelers