Industrial Strength Marketing
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Industrial Strength Marketing
Established in 2003, INDUSTRIAL is a full-service, award-winning industrial marketing agency focused on the transformation of marketing and sales throughout the supply chain. Even the best teams need counsel. Our strategic advisors are thought leaders and founders that pave the way in digital technology, finance, and manufacturing. They've helped us become one of the most talked about industrial marketing agencies in the U.S.
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An industrial organization is complicated and interconnected. Dysfunction in one area can lead to health issues in another - just like the human body. So even though we love a quick marketing win as much as the next guy, we don't just diagnose and treat symptoms. We instead look at root cause issues throughout the business, then implement a holistic mix of services across different practice areas.
You can make marketing a strength of your business, but it begins with challenging perceptions and learning the critical trends impacting your industry. Why Manufacturers Must Generate Original Content with Huseyin Kilic Founder, Interesting Engineering.

Interesting Engineering founder Huseyin Kilic shares from experience, why manufacturers and industrial marketers must create original researched owned content as a hedge to disruptive search algorithms and social media terms of service policies.Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland of HubSpot.
It takes more than a few well-placed ads to get results from your industrial marketing efforts, especially if you're trying to reach a niche audience. It's no secret that manufacturers are struggling to feed the talent pipeline as many of their employees are reaching retirement age.

Some industrial leaders perceive marketing as "intangible" because they aren't measuring efforts or setting goals, so they have no way to connect digital marketing to the tangible business results.Like a rotten apple in a fruit bin, just one neglected online lead can spoil your chances of turning that lead into a sale.
In our final days in this world, we will not be counting dollars or polishing awards - we all will be looking at the differences we've made and lives we've impacted along the way. Operation Awesome is nothing more than a metaphor for taking personal and collective responsibility for living extraordinary lives and having a positive impact on people we meet along life's journey.
Great products and word-of-mouth got you this far, but now buyers want more. They're online shopping for better prices. They're using LinkedIn for referrals. They're looking online for content that can solve their problems. Let's not even mention the fact that some buyers were born in the '90s. Yes, the '90s!
Reviews (2)
Holly Hixson
Holly Hixson
Jul 15, 2019
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I work at INDUSTRIAL, and have thoroughly enjoyed my time here. This agency is full service, but focuses on B2B clients in the industrial sector. The account-base is interesting, the work is strategic, and the atmosphere and culture are top-notch!
Trevor Collins
Trevor Collins
Nov 04, 2017
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I joined Power Technology, Inc as their Marketing Manager in 2016 looking to strengthen their marketing efforts. Unfortunately I quickly discovered their website was not mobile responsive, fully flushed out with content, contained blank pages, had over-sized images, and lacked creativity. So I contacted their current agency, ISM to talk to the account manager only to discover the company was paying for site maintenance yet it the Magento platform wasn't updated...
Once I tried to cancel the contract, the account manager at ISM became very hostile and rude to me over the phone. They did not want