The Standard
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The Standard
Sara has always been obsessed with all things weddings and has dreamed of being in the industry ever since she was a little girl, watching "The Parent Trap" on repeat! With a love of organization and clear communication Sara was a great addition to The Standard team three years ago.

When she isn't answering phone calls or emails she is hanging out with her baby boy Leo, teaching her Australian shepherd new tricks and drinking WAY too much iced coffee!As a Rockford born and raised native, Maya is so excited to be staying home post-college and joining our team! With a degree in Event Coordinating, working in the wedding industry was exactly Maya's end goal.
Services
The Standard offers a unique and sophisticated rooftop experience for wedding receptions, vow renewal ceremonies, milestone birthdays, anniversaries, bridal/baby shower luncheons, and private parties accommodating up to 260 guests.

Enjoy the private use of our historic venue which features a luxurious bridal suite, beautiful second-floor dining room, and a breathtaking conservatory & garden rooftop overlooking the magnificent architecture of historical downtown Rockford, Illinois.Your guests will marvel at our elegant chandeliers, stately columns, and exquisite cuisine.
The Standard's breathtaking lobby is the perfect first impression piece for all of your wedding guests. With high ceilings, beautiful statement artwork and furniture (including a refurbished antique grand piano) and the perfect amount of finishing touches our lobby leave a lasting impression of sophistication and class.
Designed to walk you through planning all of the details from beginning to end, our Executive Event Coordinator will guide you through the entire process + assist you in planning the day you've always dreamed of! We offer three tiers of our planning package for you to choose from with differing levels of involvement from our team to fit your needs.
Reviews (9)
Danielle Conrad
Danielle Conrad
Dec 28, 2021
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The Standard was the venue of my dreams. As soon as I toured it we knew it was the one. The staff and space were both incredible! The pandemic has made a lot of vendors go through hard times, but Sara was so supportive and understanding when we postponed. She made our rescheduled date so easy and no issue. She let us do a "soft hold" on a date until we confirmed yes and there were no additional fees. We were so sad to postpone a year but it was SO worth it! We had the best wedding 2 weeks ago and everything was perfect and the staff was SO amazing! Even talking to them the next morning about the
Lacey Alleruzzo
Lacey Alleruzzo
Dec 26, 2021
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The moment my husband (then fiancé) and I stepped foot into The Standard we knew it was where we were going to celebrate our “happily ever after”. Every floor of the building was so effortlessly beautiful. The string lights and crystal chandeliers on the rooftop, the brick architecture, the industrial yet modern feel - the list goes on and on! Plus, it was one of the only venues we toured that had both a bridal suite and “man cave!” Not to mention the close proximity of other vendors such as Palette of Light (photography), Abreo (catering), Luxe Productions (DJ), The Noble Cakery (wedding
Sarah Schiffer
Sarah Schiffer
Nov 30, 2021
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We toured The Standard in fall of 2019 looking for a fall 2020 wedding. The staff was wonderful and we were blown away with every floor so we booked the next day!
Well as we all know 2020 did not go as planned for many. The team at The Standard was so accommodating and helpful, with quick email responses and a zoom call to explore options. We ended up postponing
a full year.
Our day was absolutely magical and I couldn't have picked a better venue. The only downside is that it's all over now!
Sarah Nicholas
Sarah Nicholas
Nov 14, 2021
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Beautiful venue that wows people on ever floor! The staff was attentive and helpful throughout the whole process (especially during a pandemic). We wish we could get married here every weekend!
Laura Hartneck Herzog
Laura Hartneck Herzog
Sep 22, 2021
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Beautiful venue - very industrial and refined. Awesome to have multiple floors to separate ceremony, drinks, dinner.
Anna Viole Monroe
Anna Viole Monroe
Aug 31, 2021
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It was very nice. staff was outstanding our only complaint was it was 100 degrees out and they barely had the ac running
Mayara S. Barros
Mayara S. Barros
Jul 31, 2021
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The Standard is BEAUTIFUL and the staff AMAZING ! They gave me an amazing treatment since the beginning, smoothing the stressful process to get married lol
I highly recommend.
Karen Hepper Kraft
Karen Hepper Kraft
Jul 24, 2021
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The rooftop is a nice place for a wedding. The bar behind the rooftop is nice for the reception. Everything was perfect…
Blair Carlisle
Blair Carlisle
May 19, 2021
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I couldn't have asked for a more perfect venue. As a 'covid bride', I went through the anxiety of planning, then replanning my wedding to a different date, nearly a year later. Never in the process did I feel unsupported by this venue. Through all my questions (and many phone calls!), Sara and her staff remained extremely positive and solution-oriented. Making April 24th, 2021 the best day of my life.
We got numerous comments from guests such as 'This is the most beautiful venue I've been to' and 'I love how industrial-chic every floor is, including the wrought iron and exposed brick'. I especially