Einstein Cycles
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Einstein Cycles
At Einstein Cycles, we're more than your average bike shop. We're Traverse City's destination location for a complete range of bikes, bike rentals, cycling gear, professional tune-ups, and bike maintenance services. Be it road, gravel, single track, or snow, we provide products and services for the full gamut of cycling.

Since 2011, Einstein Cycles has become one of Northern Michigan's most dependable bike shops for all things cycling. We pride our shop on our awesome, friendly atmosphere and dedication to expert service. Road bikes. Mountain bikes. Gravel bikes. Fat bikes. Commuters. We're down with the whole scene.
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Since opening its doors in 2011, Einstein Cycles has operated around a core set of principles that include a genuine love for the sport of cycling, a humble and down-to-earth attitude, and an open atmosphere that welcomes all levels of cyclists and non-cyclists.

Not only has Einstein Cycles become a destination for all things bikes, but it continues to evolve northern Michigan's cycling scene by creating some of the area's most epic bike races, adventure cycling routes, and longstanding group rides.Over the years, the shop has seen many overhauls and remodels yet remains a trusted institution among cyclists, both locally and from afar.
Einstein Cycles prides itself on timely and professional bike repairs all year long. We have some of the best mechanics you'll ever meet, with years of experience staying ahead of the curve. When it comes to bike repair and maintenance in Traverse City, we offer the best range of bike tune-up options.
Enjoy the beauty of Northern Michigan with a rental bike from Einstein Cycles. Whether you're planning to spend an afternoon exploring Downtown Traverse City or embrace a full day of riding north up the Leelanau Trail to Suttons Bay, our convenient location on the TART Trail provides easy access to the area's pristine recreational trails.
Reviews (25)
Tim Boals
Tim Boals
Aug 05, 2021
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I recently had an issue with my Salsa bicycle I needed the dealer to communicate and collaborate with Salsa to effectively address the issue. Despite all the potential pitfalls with the current supply chain Dustin at Einstein resolved the issue by working with Salsa and kept me abreast of the progress. I was back out riding my bike yesterday and I am grateful to Dustin, Einstein Cycles, and Salsa. I recommend them highly.
Chris Keels
Chris Keels
Jul 14, 2021
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Kevin at Einstein was extremely knowledgeable. I have been in the market for a new bike for a while. After reading several reviews and doing research, I went to Einstein to make my purchase. Kevin asked all the right questions to make sure I got exactly what I needed and wanted. Price was reasonable and I am very excited to get my new Yeti out on some trails. Thank you to Kevin and all the amazing staff at Einstein Cycles!
Michael Horowitz
Michael Horowitz
Dec 03, 2020
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Ordered and purchased new bike and couldn’t be happier. Staff was super chill and knowledgable when I stopped in several times before making a decision. Once I made up my my mind they ordered the bike and had it built out in less than a week. Was super happy to get in time for a sunny weekend.
Josh Davis
Josh Davis
Oct 26, 2020
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They don't do bike rentals anymore, but it's listed as a service on this page. Minus two stars for that _but_ plus one start because the staff was very friendly and she shared her knowledge about the area along with a brochure with a map of area trails that I'll be walking 😂 with my family. Nice clean store with friendly staff. Interesting bicycles too.
Liam O'Byrne
Liam O'Byrne
Sep 14, 2020
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I was up in the Traverse City area for vacation and of course broke my seat post collar. I could not find the correct size anywhere but when I called Ben at Einstein he offered to go above and beyond to help.
His wife had Pugsley at home so he offered to run home and sell me her seat post collar. I do not think I would have been able to ride without his help. No where else had a collar to fit a Pugsley in stock.
Guys are super friendly and his offer was huge.
Thanks again for the great service.
I may be back for a Large Frank soon!
Jeff Carter
Jeff Carter
Sep 14, 2018
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I arrived from out of town with no bike shoes. Argh! They had a selection of shoes and found some that I liked and fit perfect. The guy was focused on my need. I really appreciated that. The Traverse Area Recreation Trail (TART) passes by the shop. Park at Einstein, get an energy bar there, and use the paved trail to get to the Old Mission Peninsula loop. Very scenic ride along the bay to Old Mission Lighthouse. Or stay on the TART trail and it will connect with the Leelanau Trail which will take you to the village of Suttons Bay for ice cream, snack, and or a beverage.
Karl P.
Karl P.
Jan 08, 2018
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Was in town over the December holidays with seven friends and wanted to rent eight fat tire bikes for a fun ride.

I called a few places and no one had enough bikes on short notice. But, Einstein had six...and offered to rent out two of their demo bikes for the day! Awesome!!!

We ended up getting 21" of snow that day and couldn't use the bikes how we originally wanted. But, we still had fun.

My only issue with Einstein is with their location and lack of delivery/pick up. Some shops with deliver the bikes to you or be located in an area that is more conducive to hitting some of
Sean Hickey
Sean Hickey
Dec 29, 2017
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A top-notch shop with a great selection, fair prices, and sharp staff. Owner Jason was very helpful in steering me to the perfect bike from what I originally came in for. Dan built me up SWEET custom wheels. I worked in shops growing up and spend a lot of time in them now, so I know a good one when I see it. These guys are first-rate. Was really impressed with how they handled customers coming in to rent bikes, too -- lots of personal attention to ensure a successful experience. Very highly recommended!
Brian Johanson
Brian Johanson
Nov 21, 2017
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Where to start? From the owner to the mechanics this is a world class bike shop! They made sure I was buying what I would enjoy the best, I tested several bike setups. Ended up buying a Bearclaw- great bike and very exclusive. How about service after purchase? Was joining three other guys for a ride at 3:30. Break had an issue- they diagnosed it over the phone at 2:30, it was manufacturing defect. They put a replacement on it and I made my ride. I can't give enough praise for those guys. They earn your business and keep you happy after the sale! Thanks Einstein Cycles.
Mike T.
Mike T.
Oct 09, 2017
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Heard many good comments about this shop...my experience was dismal. It focused on ordering replacement parts for my road bike. "Yes, we can do that. Can you make a deposit so I can create a work order?", was the shop clerks response to my request. I paid the full amount for the parts I wanted.

"We'll order them Monday and call you when they come in." 3 weeks later no call. Went to the shop and inquired. The clerk who took my order was evasive to my inquiry. I pressed the question, "when was the order placed?" More evasive..."uh, the guy who was suppose
Kelsey N.
Kelsey N.
Aug 29, 2017
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Awesome bike shop! I had rode my bike to the coffee shop next door and just stopped in to Einstein to maybe look at some new seats. They gave me excellent recommendations and even put the different seats on my bike for me to test in the parking lot. While I was there, I wanted to see if my handlebars could be raised but they were already to the max, so a quick look in the back for a new part and they installed a new handlebar adjuster on my bike! Price for my seat was actually the same as Amazon but it ended up being a waaaay better deal since they installed everything for me! Can't wait to
Doug L.
Doug L.
Jun 09, 2017
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Solid shop, nice guys, incredibly helpful. Turned around a quick repair for me while traveling on my tandem. A little pricey, but the repair was done right.
Paul Bunn
Paul Bunn
Oct 25, 2016
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This is what every bike shop should be, fast service, best prices and easily the best attitude towards all types of cycling! The friendly, laid back atmosphere and the fact that the staff remember who you are makes the whole experience top notch. I live in Traverse city and have 2 other shops within a few blocks of where I live but would rather take the time and go a little extra distance because this shop is worth it every time! The showroom selection is impressive and so is their attitude towards community riding with a full calendar of events and races. If you bike, want to bike or just like
Catherine M.
Catherine M.
Sep 21, 2016
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These guys rock! We were in town for a quick mini-moon and just wanted to rent bikes for the day. Super easy - we were on our way within 10 minutes and had a whole day to explore TC on bikes. While we waited we had a really fun conversation with the shop guys too. You can tell the place is run by really nice guys who really know their stuff about bikes.
Jennifer C.
Jennifer C.
Aug 12, 2016
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Bikes have the capacity to be awesome vehicles of fun and adventure or an annoying reminder that you are not as smart or athletic as you think you are. Thanks to Einstein Cycles, I think I'll be able to avoid the latter category entirely! We're vacationing in TC and ate a delicious breakfast at the Breakaway cafe next door. We've thought about getting bikes for the last couple years but spouse and self are rather older (mid to late 50's), rather doughy folk who aren't looking to set speed or distance records. We went into EC to get info, we got a TON of info. We also got
John S.
John S.
Aug 05, 2016
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Roadie/Gravel rider from California. This place is legit. I spend a few weeks in TC every summer and just found Einstein. I bought one of their sweet limited edition kits and got some beta on local gravel grinding. I don't want to take anything away from TC's other great bike shops, but I think I've found my place.
Denise K.
Denise K.
Jul 25, 2015
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Awesome place- with awesome guys working there. We called in the morning and a super nice guy Cody answered the phone and talked for a while about the different bikes they sell. They rent and sell bikes and equipment with lots of options. We decided to go and have a look and the owner Jason helped me pick out an amazing mountain bike and really went thru the effort to fit me with the right seat and gear- really paying attention to detail. My husband had an older bike another guy helped with- checked it all over and took care of the chain for him. You can tell everyone has fun working there
Amy F.
Amy F.
Jun 25, 2015
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Nice guys, they let us in a little early because we foolishly didn't look at the hours and arrived 30 minutes before they opened. Got a couple cruisers to ride into town. Also good coffee next door!
Jeannie E.
Jeannie E.
Jan 18, 2015
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This place is the best of old fashioned service with new fashioned knowledge and selection. They treat everyone so well and seem to still celebrate the fun and mechanics that cycling can be. I came here from out of town to get a bicycle tuned up and they were so kind and efficient. Very impressed.
David Q.
David Q.
Jul 11, 2014
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This place is incredible. I was vacationing and needed new speedplay cleats. Not only did they sell me a pair but they were kind enough to fit them for me for free even though I hadn't bought the bike or the pedals from them. Every person I met was nice and Jason spent a ton of time getting everything right. I will be sure to go back if I'm ever in need of help in the future.
Shannon L.
Shannon L.
Jun 28, 2014
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Our family was vacationing in TC. We visited Ec for rentals and found they had a great selection including a bike cart (Burley), tag alongs, kids bikes, and tandems. Our 5 year old loved the tag along as she felt like she was biking as well, but she wouldn't have made it the whole way on her own. The guys here were very friendly and accommodating.
Mike Picotte
Mike Picotte
Sep 06, 2013
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Awesome Bike Shop and customer service! Jason and his crew promote the sport with the highest integrity and encourage people of all levels to ride and have a great time. I did a custom BMC build with them and they took the time before and after the sale to make sure I was satisfied with the bike. I trusted them to recommend a most of the components and they exceeded the expectations I had. I absolutely love the bike and will continue to buy all my biking gear from them. They are the model for how a bike shop should be done!
Randall R.
Randall R.
Jul 13, 2012
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Jason and all the staff at Einstein could not be more friendly and helpful. They have a large inventory of bikes and accessories from the high end full carbon road racing bikes to your trusty town cruiser. They also have a well maintained and expansive bike rental fleet including small child trailers and add-ons. I could not be more impressed.
Mike R.
Mike R.
Oct 20, 2011
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Great experience at Einstein Cycle. Needed new drive train overnight. Jason the owner fixed this and more. Relatively new store but the service couldn't be better. Hope this store succeeds.
Super Y.
Super Y.
Jul 18, 2011
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I was beyond delighted to find this awesome new shop and the super cool peeps who work there. I received excellent customer service from very professional friendly pros. I come to Traverse City every year, and will definitely tell all my friends to come here for all their bicycle needs Keep up the good work!