We combine our depth of knowledge and our experience in a wide range of planning and research techniques to design, implement and provide solutions to our clients' needs seamlessly, globally. We are an ongoing strategic partner offering you flexibility and the ability to work with us on an as-needed basis.
As a firm who frequently works with financial providers, we asked Millennials about their banking and technology habits. Hear what they said! Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts.
As a firm who frequently works with financial providers, we asked Millennials about their banking and technology habits. Hear what they said! Challenge: To provide input for the development of a highly experiential advertising campaign, aimed at creating greater public awareness and education around Hepatitis C. Objective: To evaluate communications concepts.
Services
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, and is located in Boston. Plan-it Marketing's strategies speak directly to your customers' needs. So you can invent - or reinvent - your brand around the people and ideas that matter. Know your customer.
As president and co-founder of Plan-it Marketing, Cindy possesses a comprehensive understanding of client needs in positioning and building brands. Her 25+ years of experience in strategic planning and research is diverse, including tenures at two nationally-reowned advertising agencies and two major packaged goods companies.
Build your brand with brand development expertise using proven qualitative and quantitative techniques. Our breadth of expertise across categories means we recommend the appropriate approach for your business need vs. pushing a particular methodology. Utilize Plan-it's expertise to more deeply understand the critical target audiences for your brand.
Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program's perceived value overall, as well as specific program features, with the ultimate goal of ensuring the program's ongoing relevance and continued gro.
Challenge: The company partners with major US Universities to help recruit and retain/build their international student populations, providing consultation and University-specific programs to help drive these initiatives. The company has traditionally marketed directly B2B/to universities, but was looking to expand to include a consumer-driven brand that w.
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