I just watched the video and made a lot of notes in between laughing out loud. You're hitting the nail on the head. People get so wrapped up in gazing into the Big Data crystal ball that they forget the basics. Tech Target magazine columnist. To certain executives, this actually makes sense. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down.
It's true that there is a risk involved in testing new ideas in an effort to "beat the control" and increase response rates. Testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk. You want to test, not only to increase your ROI, but also to learn.
It's true that there is a risk involved in testing new ideas in an effort to "beat the control" and increase response rates. Testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk. You want to test, not only to increase your ROI, but also to learn.
Services
A short overview of Linkedin basics plus a special session or two on how I doubled my connections. I took 15 years to get past 1,500 connections and then just 3 months to double that. Join me and discover how you too can dramatically accelerate your connections, your network and most importantly your impact.
Ron Davis is President and Founder of Milwaukee Direct Marketing, a direct marketing agency. In the past twelve years his company has worked on literally thousands of campaigns most of them to generate leads. He has worked in direct marketing since 1975. What makes a good sales letter? Here are some thoughts on that and several formulas to consider when composing a sales letter.
John Miglautsch received his Master of Arts from the University of Wisconsin-Madison in 1985, and his Bachelor of Arts with Distinction from UW-Madison in 1976. He was a Senior Fellow of The North American Society for Strategic Marketing and the founder and Executive Director of the International Society for Strategic Marketing.
JoAnna Brandi is President of Working Relationships & Integrated Marketing Systems. She began her career in relationship marketing seventeen years ago when she joined CMP Publications, Inc., a major trade publisher. From there she went on to develop the multi-million dollar Direct Marketing Services profit center.
ISSM is an international direct marketing think tank residing on-line. Our Fellows are dedicated to producing credible and worthwhile knowledge for and about the international direct marketing and database marketing industry. The ISSM began in 1991 as the North American Society for Strategic Marketing.
Reviews
Be the first to review Issm.
Write a Review
