Spotlight Branding
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Spotlight Branding
We're committed to putting your law firm in the Spotlight. In order to make you an #UnforgettableLawyer, we pride ourselves on responsive, proactive client service. Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts.

He is a proud graduate of UCF and earned his Master's Degree in Business & Marketing. Ben leads and manages our sales and marketing team. He is in charge of all strategic decision making for new marketing initiatives, as well as oversees the direction of the company. Ben graduated from Davidson College and played a season of professional football in Germany before moving to Hawai'i where he worked as a travel writer for a couple of years.
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Our team has decades of legal marketing experience - and in this book, we've cut straight to the chase and given you all of our best tips to grow your law practice. Sign up for our free weekly newsletter to get news, resources, and practical marketing and branding tips delivered straight to your inbox!
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring.

Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community.This week, John joins us to talk about his firm'. This episode is somewhat of a part 2 to episode #41 with Brett Trembly.
Looking for a fun team-bonding activity and a way to spice up your weekly team meetings? Having a quick round of trivia can make it happen! We're a competitive bunch here in the office, and we're always down to see who has the most knowledge. If your firm isn't utilizing a CRM, you're putting yourself at a disadvantage.
Your website plays a key role in the marketing of your law firm. It's not just for people to find online, but it's also a resource for referral sources, potential new clients, people you meet networking, etc. It's the main hub of all your marketing, both what you do online and offline! Creating the perfect website starts with an understanding of the main responsibility of a website for a law firm.
With almost 3 billion users, social media is a critical component of an up-to-date marketing plan. To get started, first understand that social media for law firms is not about creating leads! People typically aren't going to Facebook to find a lawyer. Instead, social media is about staying connected with people and increasing your firm's exposure.
Reviews (9)
Tanika Finney
Tanika Finney
Sep 28, 2021
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Anna has been nothing but Awesome! They have been professional and a gem to work with!
When I was looking for a website designer, I was told by a possible designer that I would never be able to find a website designer who could give me what I wanted for less than $6,000 plus monthly maintenance. I took that as a challenge. Spotlight Branding rose to the occasion and everyone who has talked with me about my website has LOVED it. I love it and believe it should be on one of the lists of the top websites!. Anna has given me everything that I wanted on my site plus more. I recently re-enlisted Spotlight
Jason Isaacson
Jason Isaacson
Aug 31, 2021
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Spotlight Branding is a terrific company. They make marketing very easy, they are always accessible, and they create a plan and content that fits the needs of your firm. I have recommended them to friends and will continue to do so!
John F. Koenig
John F. Koenig
Aug 20, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Spotlight Branding is spot on with their work and absolutely awesome to work with! They created a new website for us that is very professional and coupled with their social media posts, blogs, and newsletter have increase traffic to the site and has created many new clients for our office. I can't recommend them enough!
David Hall
David Hall
Jul 13, 2021
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Positive: Professionalism, Responsiveness, Value
Spotlight has been nothing but responsive to our law firm's needs from Day 1. Thank you, Anna, and the whole spotlight team, for all you do day in and day out to keep our marketing train rolling.
J. Dallo
J. Dallo
Jun 24, 2020
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From the very beginning, ever single team member - from Jana, to Anna, to Nick, to Josh, to Ben - have been absolutely professional and responsive. They have the confidence that they can produce the results we are looking for and they work tirelessly to achieve that end! They really feel that our success is their success. I am so grateful to have found them and learn about their approach to marketing law firms! I also recommend you checkout their Podcast - the Law Firm Marketing Minute. You get small insights on the proper marketing approach!
Joanna McCracken
Joanna McCracken
Jun 16, 2018
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Spotlight Branding has far exceeded our expectations. As a small firm, developing our business is key. We spent a lot of time researching branding and marketing companies and finally settled on Spotlight after speaking with several current Spotlight clients who sang their praises. Despite hearing all the positive reviews, we were still skeptical. It seems rare these days to find a company that fully follows through on everything they say they will and within the timeframe they promise. Our one on one communications with Anna Casey, our personal representative, could not be better. She is so attentive
Brielle Mark
Brielle Mark
Jun 17, 2017
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My law firm has had a great experience with Spotlight Branding for the past several years. They do a fabulous job with our website and social media, and the service is friendly and professional. I highly recommend Spotlight Branding.
Amy Pivetta Hoffman
Amy Pivetta Hoffman
Jun 14, 2017
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"Happy" is too weak a word to use when stating my experience with Spotlight. I have been a client for several years, even before they re-branded to Spotlight, and I have never been unhappy with their work or my customer service experience. In fact, I love working with them so much, they are now providing service for a second company I own. Give them a shot, you will not be disappointed.
Jose Benitez
Jose Benitez
May 30, 2017
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Excellent Service!! Spotlight Branding has been vital in helping us grow. They always respond quickly to questions, as well with updates. They will definitely take care of you.