Firecracker PR has one singular focus: to rapidly scale your awareness as fast as possible. This means a stronger online reputation, greater brand awareness and ultimately more sales. Firecracker PR's unique and proven 5 step process - "Ignites" - can help you get 4 press articles in your first 30 days.
The foundation of PR, we leverage our hundreds of contacts in the press to directly pitch your story to top reporters and editors. You are established as a thought leader in your industry. This is done through ghost written articles placed in top media, interviews (podcast, radio, TV), live speaking engagements, awards and analyst relations.
The foundation of PR, we leverage our hundreds of contacts in the press to directly pitch your story to top reporters and editors. You are established as a thought leader in your industry. This is done through ghost written articles placed in top media, interviews (podcast, radio, TV), live speaking engagements, awards and analyst relations.
Services
Prior to starting the firm, I worked client-side at a few technology companies, including hardware and software ones. I noticed that tech firms, since by their nature were started by product-focused people (engineers, coders, etc.), were not great at storytelling. With such a brilliant idea in mind, and having beta-tested my thesis for a couple of years, I decided to quit my job in 2007 and work on Firecracker full time.
Besides providing a footprint of your activity, social media is your opportunity to get your message directly to your industry. Leverage paid social media ads or other tools to increase page Likes, Follows, etc. to targeted recipients. Interaction through social media via industry-relevant postings, conversations, messages, Tweets.
Whether your company is involved with hardware, software, cloud or services in the enterprise or SMB space, Firecracker's got you covered. Help you close RFPs and deals by differentiating yourself from competitors with media coverage. Target broad media opportunities in outlets such as Bloomberg, Information Week, etc. and deep media opportunities in specific vertical industries (fintech, education, healthcare, government, retail, manufacturing).
If we think about PR as a spectrum of difficulty, getting press for a physical device like a consumer electronics product is on the easy end. The reason is because SaaS is hard to conceptualize in the minds of reporters, due to the nature of the product. Our proven successful model focuses on Step 2-Thought Leadership-of our 5-step "Ignites" process.
Healthcare is near and dear to my heart. Both my parents were involved in healthcare, and few other industries play such as direct role in the future well-being of people everywhere. When the AHA was unveiling their Center for Health and Technology Innovation (CHTI), the organization tapped Firecracker to help lead the publicity for the event.
Reviews (1)
Terry Van Gelder
Feb 06, 2020
Report
Firecracker PR formulated and executed a complete communications plan to support the launch of our AGT Hybrid Greenhouse. Because this product launch was unlike anything else on the market, we were seeking an agency that could help us create the messaging and positioning from the ground up. Firecracker exceeded our expectations, helping us land key articles in outlets such as International Business Times. They also played a significant role is the AGT Greenhouse being named a Gold Edison Award winner. Firecracker also managed our social media, web copy and search engine optimization strategies
