The Wildflower
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The Wildflower
Our first store opened in Hailey 2012, and our second location in Ketchum opened in December of 2017. Our store was opened to fill a unique niche in Hailey. At the time we opened, Hailey was without a place to get womens clothing, jewelry, and gifts. Our goal was to become a place for locals to come and feel special and well attended to.

We want each customer to leave feeling even better than they did when they came in. The Wildflower offer an array of women's clothing and accessories, and personal essentials. From silk to cashmere, a trip to this distinctive store is an opportunity to sample from fashion's latest trends. Carrying favorite brands such as Johnny Was, Wildfox, Joe's Jeans, and many more.
Reviews (5)
D. Daynamcfly
D. Daynamcfly
Dec 09, 2019
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Love Wildflower and shopped at the Hailey Boutique but the LOVELY girl suggested we try the Ketchum location for the specific items we wanted. She was so helpful. Was shopping with my mom who just got out of the hospital and she was seated while we shopped. Once at the Ketchum boutique, we asked where mom might sit, so I could show her and assist her in choosing - but were told there were NO chairs - whatsoever, except an immovable chaise in a back dressing room. We asked if she could sit on one of the many benches and we were told by the blonde salesperson, "They are antiques!" It was a bummer
Cheryl Kramer
Cheryl Kramer
Sep 04, 2018
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Nice clothing boutique. Wildflower seems to be making an effort to now carry items at a lower price point.
Sarah Busdon
Sarah Busdon
Jan 30, 2018
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Gorgeous clothing, pricey, and located right off of Main Street in Hailey.
Jennifer Franklin
Jennifer Franklin
Nov 21, 2017
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Great place to buy a unique gift and clothes. The owner is very nice. Sometimes just priced out of my budget. But the clothes and gifts are high quality and unique.
Kate Nixon
Kate Nixon
Aug 19, 2017
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FUN!! Unique! All kinds of goodies... I'm such a sucker for bath stuff! Bubbles, soap, candles! Best selection of clothing in the valley!