Sales/Consignment
Call now
Call now
Website
Call
The Greater Rockford Auto Auction is an independent, dealer only auto auction that has been bringing buyers and sellers together in an exciting, friendly and efficient environment for over 40 years. We enjoy what we do and we enjoy working for you. GRAA was started by D.M. "Swede" Clark, a long time used and new car dealer and entrepreneur, in 1974 and is still owned by the same family, third generation.

Combining the knowledge and experience of the automotive industry and the continuous drive to be innovative, we are able to adapt to the ever changing market to meet the dealer's needs. And all this is still done by the smiling, friendly faces of the GRAA team. We are in Rockford, Illinois, which is conveniently located at the center of Chicago, Milwaukee, Madison and Quad Cities.
Services
Our Team is dedicated to customer service, operational excellence and overall, best auction experience you can expect from a leader. We know you have a choice in auctions, and that is why for over 40 years we have treated our customers as family at GRAA. We don't just want you to come back next week; we will be genuinely excited to see you every week.
Greater Rockford Auto Auction is located at the center of multiple markets including Chicago, Milwaukee, Madison, Quad Cities and Peoria. GRAA provides nationwide vehicle pickup and delivery. GRAA is close in proximity to 4 major markets with 13 million people living within 120 miles. Easy access to Interstate 90, Interstate 39 and U.S. Route 20.
The Greater Rockford Auto Auction is looking for exceptional people to join our GRAAwesome team. Do you like to have fun? Do you thrive in a fast- paced environment? Are you looking for a unique experience that you cannot find anywhere else?

GRAA does not discriminate on the basis of race, color, religion, sex, marital status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, sexual orientation, military status, order of protection status, unfavorable discharge from military service, or any other characteristic protected by applicable law.
Paintless Dent Removal - Make your vehicle Front Row Ready with our paintless dent removal service. Detail - We offer Full Detail, Mini Detail, Wash/Vac or Wash for both incoming and outgoing vehicles at a great price. Call the Sales Team at 800-830-4722 today to set up reconditioning services for the vehicles you sell and purchase!
Pre Sale Inspection - GRAA Guaranteed - 7 Day Certification - Certify all your consigned vehicles by our qualified personnel with our 7 day guarantee and watch the value of your vehicle increase. Certification - NAAA Levels of Certification available or the ability to adopt a costumized customer program.
Reviews (9)
Rob Siegfried
Rob Siegfried
Jan 28, 2022
Report
Its great there Chad anderson needs to stay out of my seat when i show up though gee He acts like he owns the place. Lok
Russ Arnold
Russ Arnold
Oct 29, 2021
Report
Seems like a real nice auction, I seen a lot of nice quality cars. The staff were very nice and helpful! Definitely better than some others I've been to!
Austin Grimm
Austin Grimm
May 24, 2021
Report
These people are a joke. They cannot be trusted and make tons of excuses for their sellers while screwing the buyers out of tons of time and money.
Nicholas Opie
Nicholas Opie
Apr 18, 2021
Report
Great Auction. Great people. They have taken care and proper caution to make sure the auction can still function now. Great team and great auction
Brad Dewys
Brad Dewys
Feb 21, 2021
Report
Very good slot better than most we get cars from. Driver from crown motors Holland
Mich.
Pamela Purl
Pamela Purl
Jul 28, 2019
Report
Insane prices to get your car or truck outta impound there. But the people who work there are super nice and friendly. And the guys who take you back to get the items out of your vehicle are very nice and patient while you are going through your vehicle.
Jen Smrekar
Jen Smrekar
Jul 10, 2018
Report
Easy to find and it looked as if they had a great selection of vehicles if you are looking to buy a car! Hours don't seem to be as open as they could be..but I was there for different business than buying a vehicle!! Very nice people!!
Ubair Aslam
Ubair Aslam
Jun 24, 2016
Report
Great cars, lots of selections. Nice people. Very loud in the auction floor (bring ear plugs if you have sensetive ears). Well organized auction.
John Smith
John Smith
Jun 02, 2015
Report
I think the Auction is very friendly and provides a great deal of customer service that the big chain auctions just don't do anymore. They have a lot of nice new car trades, and very easy to do business with. As soon as I walked in the door as a new dealer someone shook my hand and I was registered within minutes. Great people!