For nearly 90 years, we've been in the business of understanding-people, ideas, brands, and the unique relationships between them. Through deeper understanding, we gain clearer perspective on the changes, challenges, and opportunities that impact the growth of businesses like yours. Today, we continue to push the boundaries of what marketing research can be, uniting agile insights with integrated strategic decision support.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.
Backed by strategy and innovation consultation services through Seed Strategy, Burke offers a robust suite of industry-defining research solutions. From in-the-moment insights, to big-picture perspective, we can support your most crucial business decisions throughout every phase of marketing, strategy, branding, and innovation.
Services
In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers-their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the people they serve.
Staying relevant in an ever-changing market depends on understanding the dynamic connections between people, brands, and products. As the standard-setter in the insights industry, we offer a vast array of tools and techniques to help our clients gain actionable perspective on their customer or consumer targets-revealing core motivations, tensions, and definitive equities that can accelerate growth.
At Burke, research has always been our guiding light. But we look beyond the numbers, illuminating opportunities, insights, and strategies that can take our clients further. Because the path to growth isn't always easy to see-until you have the right perspective. Reliable perspective always starts with trustworthy data.
That's why we place unprecedented emphasis on quality, consistency and security throughout every aspect of research-from data collection, to sample management, to R&D and research innovation. To date, Burke is one of the few marketing research firms to hold both ISO 20252:2019 and ISO 27001:2013 certifications, ensuring stringent standards for data quality and security.
But great insights are never one-dimensional-they're composite expressions, drawing from multiple sources, in multiple locations, in multiple formats. That's why we bring an integrated perspective to marketing research: synthesizing the inputs, identifying key relationships, truly understanding the multiple dimensions that define every insight.
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