North Star Marketing
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Great for those who work with C-Suite levels providing consulting and training in Leadership, Team Building, Culture Changes, Organizational Trust, Diversity, Equity and Inclusion, Communications, Sales and Marketing and other needed services. Download this Free Report to learn how to get your brand noticed, create massive visibility and get more people to engage, connect and push the "Buy Botton."

You'll learn how to leverage the super powers of branding, the "secret sauce" to attracting clients and the 5 Key Steps to increasing your visibility. Practice Copywriting with exercises used by Master Copywriters to turn your copy into cash. Take part in "Hot or Not" sessions to get fast feedback on your headlines, titles, subject lines and more>.
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North Star Marketing launches new Closed Loop Marketing program, a lead generation tool that shortens the sales process and enables greater efficiency among a company's sales force. The CEO's Little Black Book on Branding wins International Writer's Digest Self-Published Book Awards. North Star Marketing moves its offices to the building which originally housed B & G Marketing.
To make it even more fun, imagine your sales team is complaining that your products/services are just too expensive and no one wants to buy because of price! Sounds like a nightmare, but all too often that is the case for a lot of companies these days. Well, this was the real life "situation" that AFLAC was experiencing.
Marketing is foundational. It's predictable. You can map it out and plan where you need to go and whom you need to visit (hopefully your target market). Your road map = your marketing plan. Without your road map, it can get dangerous. You have a good chance of getting lost, way off track, or you might just drive that bright, shiny Corvette off a cliff.
In either case, one thing remains true; we live in a world jammed-packed with information. So much so, it's hard to keep track of it all. It's the equivalent of drinking from a fire hose - there's only so much you can take in. That's where we come in.

Here at North Star we track all of our PR clients so we know exactly what is being said, both on the print side (newspapers, magazines, newsletters) and in the cyber world (HTML newsletters, web sites, blogs, etc.) and provide detailed reports of all of the activity.It's information that you really should know.
Here at North Star, we have a creative formula that applies to all of our work, especially interactive technology. Take a web site, for example. When creating a web site the main objective is to get consumers to come to the site, learn about the product or services offered, and (hopefully) decide that it's the best choice for whatever they need.
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