Smart Choice
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Smart Choice
We provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support - and we're the only no-fee program of our kind. Smart Choice is a network of over 8,700 independent agencies and more than 100 carriers. Collectively our agency partners represent more than $8 billion in written premiums.

We're the fastest growing agency network in the nation for a reason - we put our agency partners first. Grow your book of business, increase your revenue, and be able to put your own clients first by partnering with Smart Choice. Smart Choice lets agents - new, seasoned, and owner-agents - grow on their terms and timetable.
Services
Smart Choice is a network of over 8,700 independent agents and 100 carrier partners. We provide independent insurance agents with access to top-rated markets, product training, and sales and marketing support-and we're the only no-fee program of our kind! Whether you're a start-up agent, a former captive agent, or an experienced agent, Smart Choice can give you the support and markets you deserve.
Smart Choice has been helping independent agents, just like you, since 1994. We offer personal, commercial, life and health markets, in addition to ancillary products and services to help you build your business. There are no fees to become a Smart Choice agent and there are no ongoing fees to continue your membership.
Commercial Lines is one of the most rapidly growing divisions of the Smart Choice Agents Program. Our program assists agencies in gaining appointments with some of the top-rated Commercial Lines carriers in the industry. Whether you're a veteran commercial agent, or just getting started, Smart Choice can help you find markets, place business, and expand your agency.
Personal Lines business is the heart of our original Smart Choice Agents Program and an integral piece of the Smart Start program. Our programs assist agencies in getting appointed with the carriers they want to represent by managing the relationship with the carrier on your behalf. Find out what 8,700 other independent agents already know, and why we're the fastest-growing network of our kind!
Smart Choice Express Markets offers independent insurance agencies access to a broad portfolio of excess & surplus (E&S) carriers. Insurance agencies do not pay any fees to participate in Express Markets and a full 100% commission is paid directly to your agency by the carriers. Through the Express Markets program, you'll have access to over 35 Specialty lines insurance markets.
Reviews (10)
Anita Murray
Anita Murray
Sep 04, 2021
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SmartChoice has made the transition from agent to owning an independent agency very smooth and easy. Kim Carney, my representative, has helped me through every step and is always there to answer my questions. SmartChoice has made it easy to contract with a variety of carriers that would not have been possible on my own. For me, SmartChoice was a very Smart Choice.
Mary Anne Connelly
Mary Anne Connelly
Sep 02, 2021
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I can't say enough for them! I am a small, independent agency and I was seeking access to personal lines carriers for home and auto. I do not have many direct appointments so I thought I'd give "Smart Choice" a try. I've now been writing all of my personal lines business with them for the last 3 years. The reasons why? They have access to admitted carriers with favorable rates and they answer the phone!!! I also got some things I wasn't expecting: Access to 5 different admitted carriers for ALL commercial lines and access to bunches carriers for life insurance. This is an organization that is what
Domingo Cruz
Domingo Cruz
Sep 02, 2021
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If you need access and know what you are doing, smart choice is the way to go. I currently use them for their smart start program to write with carriers for which I do not have the capacity or appetite to get appointed with. Keep in mind this is not a learn to be an insurance agent company; they do not have much training nor back end support; they provide access and quick response to quotes which is what I needed.
Kelli Fletcher
Kelli Fletcher
Aug 30, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
As an independent broker, we signed up with SmartChoice and it has been a very positive experience. The platform is great and the service they provide to us is really excellent... supportive, trainings, fast response, professional, a great resource and all around great company.
Tonya Wojcik
Tonya Wojcik
Aug 25, 2021
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I can not say enough good things about Smart Choice. It was one of the best things for my agency. They are always on top of the game and they are knowledgeable, helpful, friendly and ALWAYS available. My Reps call to check on us, encourage us and congratulate us on a job well done. They have some great companies to work with and without being part of Smart Choice a lot of those companies my agency would not have access to. As an independent agent, we need markets for hard to place risks as well as the more preferred risk. Smart Choice has all those options available to us. If your not a part of
Daisy Taruc
Daisy Taruc
Aug 24, 2021
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Positive: Professionalism, Responsiveness
Love working with them! We have been with Smart Choice for a few years and am extremely happy with their team, service, and level of professionalism. Our representative Spencer is always available to help with anything we need and with hiccups/questions we have had along the way.
Sharon Spencer
Sharon Spencer
Aug 22, 2021
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Positive: Professionalism
I've worked with Smart Choice for many years as an Independent Agent. They bring a lot of options to the table and have a very professional staff always ready to help. My favorite is Kim Carney. She is my Marketing Rep with Smart Choice and we love her!!! Sharon Spencer, Personal Lines Manager, Haymond Insurance Inc.
Jeff Regalado
Jeff Regalado
Aug 20, 2021
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Smart Choice was probably the best decision we made for our business. Cannot say enough good things about them, especially Spencer Witcher. They go above and beyond for the independent agent and really take a personal approach to your business and how to succeed for both sides. The only wish I have was that we signed up with them a lot sooner. Either way, glad to have made the move and excited to see what else we can accomplish together moving forward. (Did I mention Spencer is the best, just making sure!!!)
Jamie Petrolias
Jamie Petrolias
Aug 19, 2021
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We have been a Smart Choice Agent for more than 10 years. During that time we have been granted access to markets that we would not other wise be able to get to. Our reps are helpful, knowledgeable and quick to inform us of new products, and offerings. I would highly recommend Smart Choice to not only seasoned insurance agents/agencies, but start ups as well. Great program and compensation plans! Can't say enough positive thing about Smart Choice. Keep up the great work!
Tony Mera
Tony Mera
Aug 13, 2021
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I have been with Smart Choice for over two years and they have done done an excellent job at providing me with appointments and everything I need to be a successful Independent Insurance Agency. They have given me the tools needed to succeed. Besides the appointments they also have express markets for hard to place clients and they also have options like Smart Start for risks you may not have a commercial appointment for. My marketing rep Craig Benzinger has always been a great honest guy who has always helped me whenever needed and takes care of me. I have had only great experience with Smart