I spent 15 years as the marketing director of SOL Lingerie, a place whose goal was to help women feel good in their bodies. I had the privilege of helping SOL expand to one of the largest and most successful independent lingerie stores in the United States. Building a small business to a 'big' small business was exciting, challenging and a never-ending learning process.
As the business grew, our marketing needs grew, as well as our marketing options! Successfully created, implemented and tracked marketing programs utilizing the data in the CRM program I created. Executed annual branded marketing campaigns and photoshoots, including SOL Air which was nominated for OAAA OBIE 2011 award for outdoor billboard.
As the business grew, our marketing needs grew, as well as our marketing options! Successfully created, implemented and tracked marketing programs utilizing the data in the CRM program I created. Executed annual branded marketing campaigns and photoshoots, including SOL Air which was nominated for OAAA OBIE 2011 award for outdoor billboard.
Reviews (9)
Stephen Smith
Nov 26, 2021
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Rachel Gerlach
Jul 16, 2020
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I hired Janelle last year to take my business to the "next level" with a strategic marketing plan. Within the first week she identified key areas of opportunity, providing more insight into my current clientele than I had in the 9 years prior. Janelle is strategic, thoughtful, forward thinking and respectful of your time. Make the investment - you won't regret it.
Candice Kingston
Jul 06, 2020
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Janelle's Baseline service was a great introduction into data collection and focusing on where to spend my marketing dollars. She is delightful to work with and non-judgemental about my lack of basic skills or awareness of certain marketing concepts. I will refer to the report often! If you are considering this service, go for it - you won't regret it!
Brent Mullins
Jun 09, 2020
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As a former executive leader at a Fortune 200 company, there was a lot about small business, entrepreneurial marketing that I didn't know. As I started my coaching business, I hired Janelle for guidance on personal brand, LinkedIn strategies, email templates and marketing best practices. She has provided education, advice and thoughtful feedback but most importantly, Janelle has been a pleasure to work with.
Rhonda Skallan
May 25, 2020
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I've been working with Janelle for 3 years and she has been indispensable as my personal Chief Marketing Officer. Her insights have helped elevate my status as a thought leader, and she has held me accountable toward staying focused on my goals. As my career has taken different twists and turns, I've been grateful to have Janelle by my side as an advisor and as part of my tribe, every step of the way.
Julie B. Geller
Jul 18, 2019
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When I started working with Janelle, I had two totally separate parts of my business and neither one was dialed in. Janelle guided me through a step-by-step process that helped me see where the gaps were and helped me recognize where and how I wanted to move forward with my business. Four months later, I have so much more clarity about where I'm heading. We put together a marketing plan that I've been following and I can already see the results. I look forward to continuing to work with Janelle in the future as my marketing needs grow with my business.
Admin
Jul 28, 2018
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As a growing business that had done limited marketing, Shine Bright helped us build our marketing strategy for long term growth. Janelle identified what we needed (optimized website, SEO marketing, social media presence, review management and customer data) and she delivered and managed everything in a timely manner. She is easy to work with and very responsive. I recommend hiring her.
Dr. Hazel-Grace Yates
Dec 05, 2017
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Marketing has been my least favorite part of business. I started the program frustrated and unclear about my marketing and by the end I had an aha moment on my target audience and how to speak to them and suddenly things became very clear. I learned I still get to work with the various groups I want to, and can also target them specifically using their language. I get to have it all! I highly recommend Shine Bright to other entrepreneurs who are frustrated with marketing. Thank you!
Joe Caston
Aug 05, 2017
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