Parsons Sewing Connections
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Parsons Sewing Connections is an authorized Husqvarna Viking, Brother and Juki dealer and your expert source for all your sewing, quilting and embroidery dilemmas. Our certified repair team will keep any model of sewing machine running like new. We offer a fun selection of classes for all levels of sewists, and we now offer Custom Embroidery, Long arm Quilting Services and Scan n Cut crafting machines for applique work and scrapbooking.

We feature both the Koala and Tailormade line of sewing cabinets to help you plan and organize your sewing nook or studio. Parsons Sewing Connections will become your GO TO resource for all sewing related items. Stop by and speak with our team of experts: Marlene, Nancy, Anne Marie, Jane, Tammy and Ginny.
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Parsons Sewing Center opened its door in 1953 in Holyoke, Ma, under the ownership of Mr. Wally Parsons thus, beginning a long New England tradition of sewing machine sales, service and trust. Mr. Parsons began by selling Singer sewing machines and in 1970 he moved his business to High St. in Holyoke, MA where he brought his wife into the business to begin offering lessons in sewing and free motion embroidery.
Parsons Sewing Connections is a multi-dealer brand sewing store. We feature the Husqvarna /Viking, Brother and Juki lines of machines. Each Sewing machine brand has its own uniqueness and features that appeals to its own sewist. We pride ourselves in helping you choose the make and model of machine that fits your needs and budget.
All Sewing Machine repairs are done ON SITE at Parsons Sewing Connections. Our expert technician Jane, is certified in all aspects of service and repair for ALL Brother AND Husqvarna/Viking machines from 1950's models to the top of the line Brother Dream Machine and Viking Designer Epic. We ALSO service other makes and models of Sewing Machines and Sergers such as Juki, Singer, White, Kenmore, Janome, Necchi, Bernina mechanical and store brands.
Parsons has been and will continue to be a TRUSTED Name in the sewing industry. We employ a well rounded group of employees who are cross-trained in the various areas of sewing, serging, embroidery and repairs. Parsons Sewing Connections continues to be the #1 place in Western New England that people trust to seek assistance in sewing machine sales and service.
This class is for the beginner who wants to learn about how a sewing machine works while creating several projects. Now that you have some basic understanding of sewing you will be able to tackle some more challenging techniques. The goal is for a more polished look with emphasis on pattern layout, types of appropriate fabric for the project and improving your skills on the sewing machine.
Reviews (10)
Scott Wark
Scott Wark
Jan 15, 2022
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I was looking for a Custom Embroidery shop,AND I finally found (Parsons Sewing Connections)!100percent glad I did .I called them all they couldn't do what I needed done?When I spoke with them at Parsons Sewing Connections the woman said that they could do it bring it in and I would take a look and see if I could do it.I got in my car and went and spoke to her and showed her what I was looking to do and she was (very nice and I could tell that this was the place she knew her (-hit she looked at the jacket and what I wanted and took my information and said I will have it done in a couple days. (I
Leslie Sharr
Leslie Sharr
Apr 01, 2021
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The lady was honest and told me I may have wrecked my Brother machine which I got from Amazon. But I didn't! She fixed it for a very reasonable price and within a week. This looks like a nice place and if I ever decide to replace my current machine I know where I'll be going.
Josh Mattice
Josh Mattice
Nov 23, 2020
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Originally my wife called another company but they treated her so poorly that we decided we would never go their so we looked for another place. We found Parsons and they were SUPER FRIENDLY!
Prices were on point. Service was prompt. Would definitely return to Parsons.
Kara Ribeiro
Kara Ribeiro
Aug 23, 2020
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Always professional and thorough. Most recently, they tuned my machine in less than 24 hours so I could have it back before the state went into quarantine.
Sarah Tompkins
Sarah Tompkins
Jun 20, 2020
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I always enjoy going to Parsons. The staff is helpful, the store is neat and everyone wears masks.
Catherine Nicoll
Catherine Nicoll
Dec 26, 2019
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Ladies there are great and so helpful on any questions i have had. Sewing machines to Embroidery machines always helping with sales to service. Happy 4th.
Lauren Tauer
Lauren Tauer
Oct 07, 2019
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I always bring my machines here for maintenance and tune-ups!
I recently visited for a lesson in using my serger. Thanks to the guidance and encouragement I received from Parsons, I successfully troubleshooted on my own after changing out the thread for a project.
Christine Osterwalder
Christine Osterwalder
Jun 18, 2019
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I was having a persistent thread tension problem with my machine. Despite my best efforts, which included reviewing the manual, YouTube videos, and troubleshooting steps, I was unsuccessful at solving my problem. I found Parsons Sewing Connections on the internet and called to book an appointment for assistance.
When I arrived, Jane took me through the problem-solving process step-by-step, showing me multiple reasons which added up to my problem, and then taught me how to better use my machine. I am so excited to have found such a great resource of sewing experts and supplies! I will definitely
Pauline Hunt
Pauline Hunt
Jun 18, 2019
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I have Never been disappointed by Marlene or her staff. Always helpful and interested in how my projects are coming along. I am looking forward to up coming show and tells. Sewer's are facinating people. I learn from them they comfort me we are kindred souls. I cannot think of a better place to meet them. I own 2 expensive machines. I trust the service.
Pauline Hunt
Joanne Moynihan
Joanne Moynihan
Dec 01, 2017
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I judge a company by the way they deal with a customer when there are hickups/challenges. I want everyone to know that I rate Parson's with an A+++. When Marlene sells you a machine she wants to make sure you are trained on the machine you purchase and if you have any challenges with set up she will make sure your machine is running. I have purchased numerous machines and can not be happier. I recommend purchasing all of you sewing needs through Parsons in West Springfield.