The art of marketing and the discipline of salesmanship. We bring this expertise to all categories of destination real estate; from mixed-use developments, lot sales, second homes and retirement communities to traditional timeshare, fractional ownership and private residence clubs. We believe that those who prepare now to enter or re-enter the marketplace will benefit most from the recovering economy.
There's a lot of work to be done in a short period of time. Let's get started.
There's a lot of work to be done in a short period of time. Let's get started.
Services
It is a specialty, some would say too narrow. We disagree. We believe that the desire to own primary or second homes in vacation destinations remains an integral part of the American dream, and it is just a matter of time before that dream again becomes reality for many. The prevailing economic, demographic and lifestyle trends signal a rebirth of the second home and retirement home markets in the not-too-distant future.
While sales and marketing is clearly the engine that drives successful destination resort real estate developments, we are able - through decades of relationships with experienced associates in related disciplines - to deliver a wide range of services essential to bringing the right product to the right market at the right time.
We believe marketing and sales are not separate functions. They must be totally integrated to be successful. In marketing we work closely with the sales side in planning, producing, tracking and adjusting programs for optimum results. And in sales, we apply best practices in framing a presentation that pays off the expectations created with the marketing message.
Mac MacEwan has more than a decade-and-a-half of specific experience marketing destination real estate, including whole ownership, traditional timeshare, fractional ownership, private residence clubs, mixed-use developments and land products.
Prior to founding MacEwan & Company Marketing in early 1992, he spent seventeen years in the full-service advertising agency business in Seattle, managing award-winning campaigns for branded consumer clients including Nordstrom, Roffe Skiwear, Reinell Boats and the Seattle Mariners.Also, Mac is a long-time owner of resort real estate in Arizona.
Prior to founding MacEwan & Company Marketing in early 1992, he spent seventeen years in the full-service advertising agency business in Seattle, managing award-winning campaigns for branded consumer clients including Nordstrom, Roffe Skiwear, Reinell Boats and the Seattle Mariners.Also, Mac is a long-time owner of resort real estate in Arizona.
Ron Frank has more than twenty-five years experience creating and leading successful sales teams in the destination real estate business. The combined efforts of those talented teams have accounted for nearly one billion dollars in sales.
He is known throughout the resort industry as a top-level executive with a natural talent for managing and developing people, counseling, motivating, and solving organizational problems; bringing those talents to such industry leaders as Hilton Fairfield, Shell Vacations, Sunterra Resorts and Radisson Hotels; as well as many, many non-branded developments.
He is known throughout the resort industry as a top-level executive with a natural talent for managing and developing people, counseling, motivating, and solving organizational problems; bringing those talents to such industry leaders as Hilton Fairfield, Shell Vacations, Sunterra Resorts and Radisson Hotels; as well as many, many non-branded developments.
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