Creating emotionally compelling and intellectually engaging videos that capture the hearts and minds of your target audience. Small changes to your marketing operations just don't move the needle anymore. But videos and storytelling, when done right, will always move your target audience. Find the professionals who can translate complex ideas and services into visually-stunning, simple concepts that get your audience to invest and remain customers for life.Contact to discuss.
Services
Impact Marketing started out as a website design agency over 20 years ago, initially called Webspin Solutions. It was a part-time business developing websites. As the internet grew in importance across marketing departments, services such as marketing management, search engine optimization and email were added.
Planning - video production can be wasteful without good planning. This begins with understanding the intended audience, their characteristics and motivations, and your desired objectives. Pre-production - whether live action, animation, VR, or other video type, the messaging is paramount. This means a narrative and a script.
2D animation works well for presenting high-level information in a compelling and entertaining way. This style of video is created by a team of digital designers, including an illustrator and animator. While the illustrations are just two-dimensional, this style of animation offers the widest flexibility in terms of communicating concepts quickly and comprehensively.
Mixed media videos offer the most realism. This style uses live action footage (filmed or stock) along with graphic overlay. Mixed media is the most relatable style that can take the viewer emotionally and powerfully through a narrative. While live action alone lacks conceptual and abstract flexibility, coupled with animation or motion graphics, the viewing experience is greatly enhanced.
3D animation offers more depth and realism. Also developed by a team of animators using 3D model applications, this style of video can communicate abstract ideas or can illustrate detailed product examples. But 3D animation isn't necessarily the right animation style as it depends upon the project and purpose.
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