Effective marketing is more important than ever in today's heavily saturated wine marketplace. Yet many small and medium-sized wineries lack the resources for a full-time marketing staff or to engage a high-priced agency. Maximum Value Marketing offers a range of marketing services, delivered with a personal touch, that won't strain your budget. We listen to your needs and work with you to find cost-effective solutions.
Services
Rebecca Germolus co-founded Maximum Value Marketing in 1997 to provide cost-effective marketing and writing solutions to wineries. Rebecca offers her clients a diverse set of experience and skills.
She has developed comprehensive marketing plans, enhanced consumer-direct sales including developing and expanding wine club and reward club programs, managed the launch of new brands, and increased brand visibility within the trade through effective communication and collateral support.
She has developed comprehensive marketing plans, enhanced consumer-direct sales including developing and expanding wine club and reward club programs, managed the launch of new brands, and increased brand visibility within the trade through effective communication and collateral support.
We offer consultation services to meet your needs-whether it is for a one-time project, to get your business redirected, or an ongoing working relationship. From e-commerce strategies to wine club development to pricing a new release, no project is too big or too small. A strong marketing plan pays attention to the all the details, and so do we.
We write compelling copy for trade, press, and consumer audiences and produce eye-catching materials that deliver your message with maximum impact. Web sites - Polish your online presence. Media, trade and consumers all use the web as a primary information source. Email/e-commerce campaigns - Successful email campaigns mean balancing the frequency and topics with customer buying patterns.
Strategic planning is never one size fits all. Each marketing program reflects the unique characteristics of the business. Factors such as varietals and quantities produced, staffing, budget, location, local opportunities and more shape each marketing plan. We work closely with our clients to develop marketing programs that tell their winery's unique story and strengthen their position in the wine community.
At the Wine Road, we have been lucky enough to work with Rebecca Germolus for several years. What started as the occasional marketing seminar for our members, or just brainstorming with us about events has morphed into a regular gig of writing our blog. She has turned the blog we started somewhat haphazardly into a creative, necessary marketing tool.
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