Health Centric is a custom marketing research firm for health care organizations. We help our clients save and make more money using a variety of market research tools, best practices, and our collective health care experience. The company started in 1996 to give entrepreneurial health companies the customized market information they needed to compete with competitors.
Today, we work with entrepreneurially-minded health care companies and providers regardless of size to help them acquire and retain customers. The #1 factor for a successful research project is a close relationship between client and researcher. Bob began his career in product marketing with a leading over-the-counter health care company.
Today, we work with entrepreneurially-minded health care companies and providers regardless of size to help them acquire and retain customers. The #1 factor for a successful research project is a close relationship between client and researcher. Bob began his career in product marketing with a leading over-the-counter health care company.
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Secondary research is an analysis of previously published reports, databases, articles, customer comments, government information, and other sources. Secondary research can have information gaps. Qualitative or quantitative surveys are used to ask your target market about your problem. In-depth interviews of a small sample or focus group interviews can check your hypotheses.
How should an academic medical center position its Heart Center after a highly-publicized heart transplant failure? A Heart Center advertising campaign was running when a tragic heart transplant failure occurred. Should the medical center change or cease advertising? Health Centric conducted primary marketing research with 1,000 consumers.
The second edition of Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System published in 2021 by Wiley is a practical guide for using strategic marketing tools to solve health care problems. It's written from the perspective of health care consumers, physicians, hospitals, medtech companies, biopharma companies, and social cause organizations.
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