Keen is the future of media measurement if you want to be more agile, take action more quickly and get results faster. Keen's predictive marketing solution helps marketing leaders decide how to spend their marketing budgets as efficiently and effectively as possible. Keen's marketing elasticity engine estimates help you consider all channels, even those you've not tried before.
We're using better data, and that's leading to better decisions. Instead of planning 2019 with data that is six-24 months old, we're working with data that is just 45-90 days old. This is going to save so much time and having this capability for all our brands will make it so easy to figure out our top story.
We're using better data, and that's leading to better decisions. Instead of planning 2019 with data that is six-24 months old, we're working with data that is just 45-90 days old. This is going to save so much time and having this capability for all our brands will make it so easy to figure out our top story.
Services
Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that build winning brands. Keen was founded in 2010 and pivoted to a SaaS model in 2015. The company is backed by six investors and has completed two rounds of funding over the last two years.
The same way Keen helps you see and manage your brand's marketing plan investments, Keen's Portfolio View creates a unified view of all your brands and lets you run scenarios to determine how to allocate marketing budget for the best return. A leading consumer brand decided to unify its nearly $30 million marketing budget across all product lines and turned to Keen to help the team prioritize spending and optimize its newly centralized strategy.
Is optimizing a marketing budget in 2021 really still a thing? Can you know if you make a given level of investment in marketing how much you can expect in contribution to your bottom line? Keen's MIDA platform analyzes your current marketing plan and unearths areas where optimization and timing changes are possible.
What if you could forecast with confidence what the return marketing will generate and have the ability to pivot quickly to stay on-track as conditions change? Keen's future-focused platform can be the difference maker in next year's marketing plan by creating clear, accurate connections from your channel investments to business growth.
As an analytics and insights expert, you're passionate about leveraging metrics to deliver value and drive growth for your brands. Your industry is changing rapidly, and it be challenging to keep up. Keen's future-focused, agile solution is your key to staying a step ahead. Even if you already have a solid analytics and insights infrastructure, Keen helps you level up so you can do more than measure what's worked in the past.
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