Inbound marketing consultant Ellie Becker has enjoyed a successful career in public relations marketing strategy and implementation for more than three decades. Since 2007, she has evolved her knowledge and practice to help clients respond to and benefit from the revolutionary changes to PR, marketing and brand development.
These have been enabled by the rise of the Internet as a tool for direct interaction with audiences - including online and offline communities. Converting web traffic to leads, which are them nurtured to convert them further to buyers and brand advocates. Analyzing all inbound marketing activities to help allocate resources to the most productive efforts and to measure ROI.
These have been enabled by the rise of the Internet as a tool for direct interaction with audiences - including online and offline communities. Converting web traffic to leads, which are them nurtured to convert them further to buyers and brand advocates. Analyzing all inbound marketing activities to help allocate resources to the most productive efforts and to measure ROI.
Services
If your organization is like most others, the people you need to reach for success are online. And they're already using Google and other search engines, RSS feeds, keyword searches, web ads and other online tools to find the information, products and services they're looking for. Help them to find you, engage with your company and become customers.
What companies love about Inbound Marketing is that it's a highly measurable approach, accountable to the bottom line. With some good initial planning and goal-setting, you'll know just what your marketing investment is yielding. E.R. Becker Company starts by developing an understanding of your sales and revenue targets and your best customer.
Driving traffic to your website is only the first step in Inbound Marketing. Next, it's time to engage. When people land on your website, you have an opportunity to begin a real relationship that leads to a sale - and at a significantly lower cost. We can provide you with a road map and turn-by-turn directions to convert web traffic into leads.
This weekend I experienced two live performances that made me think about why the communication in our content marketing should be direct, useful and, above all, personal. The first performance was a jazz concert at the Nyack Library in Nyack, New York featuring the wonderful Brazilian trumpeter Claudio Roditi and two masters of Brazilian guitar, Roni Ben-Hur and Paul Meyers.
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