It's flattering when a respected institution like Crain's comes to you because they've noticed the great ads you've done for advertisers in their print and digital publications. We're helping them launch new properties and new packages in new, wonderful ways. An interactive PDF is a perfect way to give your audience a web-like experience - without involving the hassles of an IT department.
We used this technique for the often daunting, dry content of a Defined Pension Program - to very successful results. How to reinforce the Employee Value Proposition? Provide one resource that speaks to all the benefits of "employeeship." Our Introduction to Total Rewards Guide succinctly presents how PepsiCo's Total Rewards can help employees live healthier and build a secure financial future.
We used this technique for the often daunting, dry content of a Defined Pension Program - to very successful results. How to reinforce the Employee Value Proposition? Provide one resource that speaks to all the benefits of "employeeship." Our Introduction to Total Rewards Guide succinctly presents how PepsiCo's Total Rewards can help employees live healthier and build a secure financial future.
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PRESIDENT Leading the charge at Tanen Directed Advertising, Ilene Tanen has embraced every challenge necessary, enabling her agency to thrive for over 30 years. She has grown her client base to include global Fortune 500 companies, such as Mastercard, PepsiCo and Bausch + Lomb. Happy clients and employees tend to stick around for a long time - some lasting 20 years.
For 9 years, we've been creating engaging, informative financial communications for all of PepsiCo's employees. Everyone knows retirement planning is important; yet no one wants to read about it. This guide reviewed the highlights of PepsiCo's 401(k) Savings Plan, providing easy-to-digest info to help employees decide how much to save, invest and enroll.
A 29% increase in first-time visitors resulted from of our integrated campaign to Connecticut's #2 family destination. Looking to increase visitors and drive new memberships, we targeted nearby Westchester County, identifying affluent households with children 2-12. The campaign was so successful, it expanded to the Maritime's Aquarium's home base, Fairfield County, with similar success.
Each year, the Chicago Innovation Awards honor the brightest thinkers in the region. And it's up to us to get the word out to the streets. We rolled out bus ads, digital ads on subway platforms, and print ads in Crain's Chicago Business Magazine to invite nominations and build buzz for the "big idea" event.
Combine uber personalization, innovative format and a highly segmented database - and you have the Personalized Savings Guide for CVS Caremark. We educated members on how they could be better health care consumers based on their specific prescriptions, calculating savings down to the penny. We developed 9 different versions, reflecting the number of prescriptions, whether they moved to mail order, had ongoing maintenance medications and more.
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