FitzMartin is a sales and marketing consultancy, grounded in the science of behavioral change. Focused on sales first, we exist to help clients drive new growth and profitability. Since 1991, we have helped lower middle-market and emerging middle-market companies sell more, with a lower cost of sales, at greater profit.
We do that through sales and marketing consulting and, for select clients, through revenue operations and award-winning creative development and implementation. Only when sales and marketing operate in alignment with the needs of the buyer can they drive sustainable short- and long-term revenue.
We do that through sales and marketing consulting and, for select clients, through revenue operations and award-winning creative development and implementation. Only when sales and marketing operate in alignment with the needs of the buyer can they drive sustainable short- and long-term revenue.
Services
Every business exists to make money. We do it by solving complex sales & marketing problems. For more than two decades and for hundreds of clients, we've applied the science of behavioral psychology and the art of design to help our clients align their sales and marketing efforts around the customer - all to sell more.
When sales and marketing operate in complete alignment, they have the proven power to create extraordinary products, services and customer experiences. Smart executives look to sales and marketing to be a major driver for most, if not all, of a company's revenue and growth agenda because it is a lever that is rarely effectively pulled.
When we begin working with a new client, we often find that its marketing, sales and customer-support departments operate separately with little communication between them. Silos within your organization create barriers that prevent your prospects from becoming customers; our RevOps team are experts at breaking down those barriers to make everyone's job, whether they are responsible for generating leads or closing sales, easier.
Sales projections are falling short. The executive team is asking hard questions. What is marketing going to do over the next 12 months to drive more opportunities to the sales team? What are you going to do, exactly? Or maybe you have a quality problem. You're getting plenty of traffic, plenty of leads, but they aren't qualified to buy what you are selling and so your salespeople are wasting time.
Cognitive Marketing tells us that the key to closing more sales is giving prospects the right information at the right time. Sales enablement ensures that your salespeople have the tools and insights needed for the task. Let's say we're running a restaurant, which, for reasons that will be obvious in a moment, we'll name The Marketing and Sales Cafe.
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