Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies. Bancography offers branch planning and network optimization services in addition to Bancography Plan, our market analysis and branch planning software tool.
In support of our clients' current operations, Bancography builds branch staffing models, and performs primary marketing research to measure customer experience, market awareness and brand strength.
In support of our clients' current operations, Bancography builds branch staffing models, and performs primary marketing research to measure customer experience, market awareness and brand strength.
Services
Maximizing the efficiency of the branch network requires an understanding of demographic, competitive and economic trends as well as detailed financial modeling. Bancography offers one-off branch studies, custom network optimization services, branch staffing models and Bancography Plan, our market analysis and branch planning software tool, to support institutions' branch planning objectives.
An effective product suite must address customer needs while also delivering profitability. Bancography designs concise, streamlined product lineups directed to specific target market segments. Our Profitability Monitor identifies products that are most profitable and those that destroy value and generates top household reports for retention and cross-sell initiatives.
Inadequate service quality affects customer loyalty and will quickly erode the institution's most valuable asset: its brand. Strong brand loyalty will advance retention and cross sell. And retention and cross sell are the most efficient and cost effective means to increase the institution's profitability.
