Marketects was founded in 1998 by Kerry O'Malley, a proven marketing communications professional in international, manufacturing companies. Working on the "other side of the desk, " she became frustrated over the lack of attention and level of enthusiasm she was looking for in the marketing agencies she worked with.
This began the Marketects story, as Kerry set out to fill a niche where industrial companies would never feel like the last kid chosen for the team. Since then, Marketects has helped countless industrial companies increase brand recognition, bring new products to market, solve image problems, and develop marketing strategies that have injected new life into their business and ultimately increased sales opportunities.
This began the Marketects story, as Kerry set out to fill a niche where industrial companies would never feel like the last kid chosen for the team. Since then, Marketects has helped countless industrial companies increase brand recognition, bring new products to market, solve image problems, and develop marketing strategies that have injected new life into their business and ultimately increased sales opportunities.
Services
To reach potential buyers in the most cost effective ways, you have to know quite a bit about quite a lot. Either that, or work with a marketing firm that has the resources to integrate the traditional marketing methods that are working with new, interactive media.
Typical ad agencies aren't always equipped to meet industrial companies' needs and surprisingly, don't always have a clear understanding of today's rapidly converging technologies and the digital landscape.Marketects knows how to integrate the traditional with the digital so that there is consistency and continuity and all tactics work together to produce better, measurable results.
Typical ad agencies aren't always equipped to meet industrial companies' needs and surprisingly, don't always have a clear understanding of today's rapidly converging technologies and the digital landscape.Marketects knows how to integrate the traditional with the digital so that there is consistency and continuity and all tactics work together to produce better, measurable results.
B2B industrial buyers spend a lot of time on the Internet. Just like you, they're researching solutions, looking for the latest technology, connecting and engaging with others on social media sites, and searching for content that will help them make buying decisions. The goal of digital or "inbound marketing" is to bring people who are already searching for the products or services you sell to your website.
In today's digital age, your potential customers are constantly receiving information on their desktops and mobile devices. It's necessary to BE online so they can find you; but including traditional marketing tactics like print ads, trade show displays, direct mail, and industrial P/R increases the chance of your message getting received and heard by the broadest range of people.
The Marketects team of industrial marketing specialists can help your company reach its marketing goals and deliver measurable results. To get started, contact us to discuss your greatest marketing challenges and how we can help. Marketects does business worldwide. Today's technology allows us to build relationships and conduct business, virtually, with companies across the globe.
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